Ercan Aydin

• Development of major account business by addressing customers' content security needs. • Establish cross-departmental coordination for successful completion of enterprise and government projects. • Increase quality of resellers by using partner program.

• Responsiable from channels and commercial business in Emerging Markets (EM) in EMEA that contains Russia & CIS, Poland, Hungary, Czech Republic, Slovakia, Turkey, Israel, Romania, Bulgaria, Serbia & Montenegro, Bosnia, Albania, Macedonia, Croatia & Africa. • Managing channel team in order to develop commercial business by identifying key market segments, customers and partners. • Consult to sign new distributors, direct system integrators and resellers in the region. • Coaching EM channel team.

• Developed and executed sales strategy and tactics in channels that maximized Cisco’s market share. As an example, by developing and providing targeted trainings & promotions our switch market share has increased from 43% to 67% in 2 years. • Doubled distributors’ sales in two years during the economical crises. • Directly/Indirectly engaged with partner’s sales, marketing, support, professional services, and purchasing to advance the overall sales programs, and partner development initiatives.

• Set up APC Global Services Regional Office that covers Greece, Israel & Turkey. • Directed & monitored company’s major accounts to address their power protection based needs by designing effective solutions and implementing various IT projects. As a result of this approach our sales grew by three times during 3,5 years. • Coordinated and managed company’s human, equipment, and information based resources and, established cross-departmental coordination for successful completion of customer projects.

• Provided consultancy for our dealers and the distribution channel on their power protection requirements. As a result of this effort, the company grew four-fold in two years. • Developed “Anatolia Regional Partner Project”, this increased awareness & penetration in 8 big cities in Turkey. Number of resellers increased by 3,5 times.

• Built up retail channel in order to increase availability of above-mentioned brands in SOHO & SMB. • Coordinated nation wide channel activities & promotions for consumers. • Participated in promotion activities by delivering various presentations and seminars on strategic products.

• Maintained administrative support for sales, marketing and technical departments. • Organized structural documentation and coordinated the in-house circulation of organizational bulletins, sales and service memos.

Executive & Corporate Coaching

Channel Management