Eric Folger

Provided services including strategy, graphic and information design, programme development, and coaching for public affairs, design education, public advocacy, and consumer product projects.

Developed opportunity areas from consumer insights into potential business ideas, analogs, and methods client organizations could use to pursue growth. Mapped areas onto competitive and opportunity landscapes to show growth strategy and advised client course of action.

Managed the Design group for Home Insurance Products within Suncorp, GIO, and AMP brands. Responsible for developing new products, features, and processes to improve both Risks In Force and Gross Written Premium. Key areas of development were in new products, improved internal process, and improved customer interaction.

Directed the design and development process for over 570 products for top-ranked supplier to the advertising and promotion industry (annual volume approx. $136 million, with 26% growth for 2004).

Responsible for the creative direction and merchandising of AE.com web site and catalog, and direct mail advertising. Managed all artwork, web design, product image creation and publishing. Managed the development and implementation of new marketing initiatives and business opportunities for the AE Direct Division of American Eagle Outfitters (AE.com, catalog, and call center).

Developed Divisional and Departmental original merchandise sales, margin, inventory and markdown plans for Men’s Apparel, Men’s Outdoor/Accessory, and Footwear Divisions.

Service Design, Strategy, Interaction Design/