Erika Ramirez Troya

o Developing, implementing and executing strategic marketing plans, in line with the company objectives. o Coordinate with executives to determine budgets and targets within the marketing plans. o Analysis, report generation and strategic decision-making based on the campaign results. Specially focused on Online marketing campaigns. o Marketing support team coordinator through all the initiatives with media organizations and advertising agencies.

o Development and implementation of a Business Intelligence tool based in Access® emulating a CRM (Customer Relationship Management) for SME (Small and Medium Enterprise). o Commercial support in briefing presentations to renowned insurance companies in Colombia as well as Large Enterprises encompassing the HSEQ (Health Security Environment Quality) portfolio of services.

o Development and implementation of a Business Intelligence tool based in Excel® and VBA® based in sales, inventory management and purchasing, delivering data to help drive operations and decision-making amongst internal stakeholders. o Responsible of a direct team of 5 through all the supply chain activities in the gas station. o Cross-functional activities with the marketing department in order to execute and control new strategies and concepts.

o Focused in controlling and executing end user/retail marketing programs. o Local sales/channel and resellers marketing program coordinator. o In charge of controlling and executing enterprise marketing programs such as: Online sites, events, messaging and co-marketing actions with ecosystem companies. o Interns team leader through all the marketing research activities. o Responsible for developing and managing business intelligence tools used by Intel and its business partners.