Erk Maassen

Key objective: empower marketeer and researchers to achieve better business results. We do so in delivering innovative, evidenced-based marketing research and analytics. I am responsible and accountable for the DVJ Insights business in Germany. My focus is on working with our existing and new clients to deliver on our objectives.

SUPERCRUNCH is an agile marketing analytics provider. We crunch data from multiple sources to identify the answers businesses need to deliver a superior marketing performance. Our objective is to help you meet yours. By combining our expertise with sound processes and the latest in data, science and technology, we help businesses answer their toughest marketing challenges and unearth new opportunities.

Responsible for post-merger integration of strategic aquisition, reporting directly into GfK Management Board

GfK Advanced Business Solutions (ABS) has one goal: Support our clients to win in the marketplace. We aim to know tomorrow, to make right decisions today. How? Leveraging smart analytics. And telling the story behind the data. In todays’ world of big data, the flood of information can be overwhelming. We want to make sure our customers see the relevant signals hidden in the noise of information. Our areas of expertise: Segmentation, Target Group Profiling, Price & Promotion, Marketing Optimization.