Esme Hale

Managed luxury fashion brands across UK and Europe, supporting strategy, collection launches, and brand communications Developed marketing and omnichannel strategies based on luxury trends, consumer insights, and brand positioning to drive growth Collaborated with creative, product, retail, e-commerce, PR, and client teams to execute projects and strengthen brand identity Analyzed market performance and feedback to support product optimization, expansion, and brand growth

Managed marketing operations and business growth for core brands, supporting annual planning, product line upgrades, and market expansion strategies Optimized brand communications and pricing strategies through consumer insights, competitor analysis, and channel data to improve market share and brand reputation Collaborated with marketing, digital, e-commerce, retail, and customer experience teams to drive cross-functional projects, review campaign performance, and support business growth

Supported regional marketing for accessible luxury fashion, leather goods, and accessories brands, contributing to product launches, seasonal campaigns, and boutique promotions Tracked fashion trends, customer feedback, and online/offline sales performance to provide data support for regional marketing strategies Collaborated with brand, retail, e-commerce, PR, and creative teams to coordinate campaigns, budgets, and KOL partnerships, ensuring consistent brand execution