Estefania Loewenberg

• Paid Ads Meta & Pinterest. A/B testing. European Markets and USA. Creative strategy reporting and analysis, and creative ideas for ads based on data and research.

• managing a 6 figure monthly budget for 14 obstacle running events in DE & CH. • successfully achieving monthly target ticket sales within the budget and target CPA. A/B testing, optimizing and coming up with creative ideas for ads (Google, Meta, TikTok, Pinterest).

• optimizing, analyzing and scaling paid marketing campaigns (google, Meta, Outbrain, and tiktok) for the various european markets to successfully achieve revenue goals. • a/b testing in the various platforms

• translating the entire website vaola.es before its launch • dealing with customer Service for the Spanish customers

• working on lead generation and qualification, which involves the search for possible clients according to a defined target through different methods and making the initial contact with the right person. • maintaining of salesforce.com (ex: account updates)

• managing the Facebook page Honduras Fashion Week and working on a strategy to increase page followers, engagement and visibility. • working on model castings for the Honduras Week 2014

• acquiring clients and spreading the company’s vision

• dealing with Social media channels like Facebook and brainstorming on new content for the chinese social media channel Weibo • organization of an event

• writing articles about the fashion shows during the Shanghai Fashion Week A/W 2012.

• learning the basics for Adobe Photoshop and Illustrator

Technologies: • HTML & CSS • Javascript • jQuery • Vue.js • React.js • Redux • three.js • Node.js • express • Postgresql

Fashion Business, Visual Communication, Retail Marketing, Strategic Marketing, Brand Management (all courses had a strong focus on sustainability within the textile and fashion business) Thesis topic: An analysis of green marketing campaigns

Thesis topic: Social media influence measurements