Esther Sanchez

Global TV Strategy is an independent firm providing consulting and advisory services for the TV and Media industry worldwide

As Director of the New Projects and Formats area, I was responsible for the identification, research, adquisition and successful adaptation within the Mediaset Group of some of the most well-known shows from the International arena such as "The Voice"​ or "Survivor", among others.

Taken over the challenge of the definition, creation and successful development of the New Projects Deparment, I was responsible for the international research and grids analysis as well as new trends in TV programming, with a worldwide scope. Expertise in TV content acquisitions and selling negotiations and proven experience in adaptation of international shows to the Spanish market and original shows development.

Trend analysis of TV content, attending the main International TV and Content fairs and markets (Cannes, Miami) for scouting new TV and content formats. Negotiation of formats rights and original TV shows development and pitching to the Broadcaster.

I joined the Channel in its early days and got involved in the designing of the grid and the creation of many programs, working in different positions such as writer, reporter and host of some of the shows.

Special reports based on audiences, TV format analysis and TV market research.

32 academic credits completed. Thesis in progress.

Specialized Master in Business Direction and Administration.

Degree in Information Sciences. Specialized in Advertising and Public Relations