Eva Schröder

*Views are my own and do not reflect those of Oracle* The customers' decision making process is changing as is the sales & marketing life cycle. The way that customers engage with companies is rapidly changing and therefore companies need to adapt to those challenges.

Creating and improving German and English Google Ads for large clients worldwide. Analyzing client AdWords accounts and giving recommendations for improvement. • Reaching productivity targets of up to 150% quarterly and quality targets of 100%.

This temporary position included: Improving the company image by increasing employee motivation for becoming brand ambassadors and setting up and implementing an online marketing plan • Finding sales opportunities for the company by researching the current client structure and developing strategies for reaching out to prospective customers.

Creating, maintaining and evaluating interaction and engagement between users and business customers of the Diginights event platform via online marketing • Promotional measures for events presented and organized by the company • Contributed to the company workflow with my Bachelor’s thesis on “Increasing the Interaction on the Diginights Platform”.

University exchange in Jakarta, Indonesia. Attended master courses in Managing Marketing Communications, Public Relations and Social Media.

Minored in Leadership and Corporate Communications

Spent one year in the state of Maine, USA to attend High School.