Nikolaus Bauer

I am an innovative and energetic Marketing Executive focused on Growth & Revenue Marketing. I have a knack for empowering high performing teams and an ability to get things done. I have success creating and executing scalable marketing strategy and organizations to achieve new business pipeline and revenue goals across all channels in Central Europe.

Transforming a start-up to unleash it´s full operational power of excellence: • Directing consistent marketing automation strategy in strong alignment with sales, marketing and analytics (Salesforce, Marketo) • Introduced social selling and social branding to sales, product marketing and C-suite • Setup social media marketing from scratch • Overseeing website publishing along the customer journey • Accountable of paid media marketing investments (Search, Performance, Paid Social) Achievements: • Dri

• Directed and executed microsoft.de website and it´s 30 Portals to bring Microsoft´s portfolio B2B and B2C in relevant set of mind and drive revenue with Microsoft Store • Responsible of social media marketing strategy to engage customers, change perception and transform social media from cost center to revenue center • Resposible for all digital paid media investments to gain most impact and return on media spends • Shaped and vitalized global marketing automation programs and local driven augmentatio

• Built relationships with strategic partners from scratch • Developed partnership strategy to align and scale budgets across the company • Successfully scaled strategic partnerships of Microsoft´s consumer portfolio to generate demand and revenue (e.g. ProSiebenSat.1, IP, Burda, Springer, Google …)  

· Leader of marketing launches of various consumer products e.g. MSN.de, outlook.com, Internet Explorer, MSN Messenger and Bing . · Multi-million budget ownership incl. TV, print, out-of-home and online advertising and tradeshows/events · Driving integrated 360° marketing planning, target setting and scorecard items. · Pushing ROI of MSN channels by positive eCPMs .

• Leader of marketing launches of various consumer products e.g. MSN.de, outlook.com, Internet Explorer, MSN Messenger and Bing Multi-million budget ownership incl. TV, print, out-of-home and online advertising • Managing and onboarding consumer advertising and media agencies for Microsoft DE

• Managing MSN brand, awareness and traffic goals • Pushing ROI of MSN channels by positiv eCPMs

• Home and Retail Division responsible of Retail Channel Marketing • Introducing new products and services to the Retail Channel and Retail Partners

• Driving agencies, campaigns and Microsoft brand awareness for consumer products • Responsible of Windows and consumer product marketing in retail