Evgeniia Kuznetsova

Professional Upskilling & Academic Retraining: ° Led R&D, adapting science into practical CustDev tools, CX guides, and client trackers ° Led UX/CX audits and behavioral user analyses, drove hypothesis testing, and designed CJM ° Executed desk and qualitative research in behavioral psychology and stress neurobiology ° Gained foundational knowledge in cognitive patterns, sleep architecture, and decision-making ° Completed 2 state-recognized retraining programs in General Psychology and Somnology

Alongside with my previous position: ° Led full cycle of quantitative neuro-research: ads, banners, packaging and web/mobile interface prototypes ° Managed deadlines, quality and workload of research team ° Mentored junior researchers: onboarding plan, 1:1s, reviews, motivation ° Worked cross-functionally, was involved in product and developers' teams °Developed a respondent feasibility calculator ° Applied a micro-gamification and a visual feedback to a department of 10–15 people

° Ran quantitative research end-to-end, from problem framing and methodology to analysis, recommendations and client presentation ° 5–8 projects in parallel, about 15 per month ° Identified barriers in user journeys / perception with eye-tracking, facial coding usability test (if applicable) and questionnaire ° Turned research insights into product and business action recommendations for client teams ° Built and tested interactive prototypes in Figma ° Managed SaaS customer success (internal IT software)

° Full-cycle quantitative and qualitative research (questionnaire design, fieldwork, analysis, results visualisation) ° Applied CX, JTBD and CJM, tested hypotheses, segmented target audiences ° Worked with large Mediascope and Ipsos datasets ° Built reports and dashboards in Excel, PowerPoint and Power BI

° Analysed audience behaviour and companies' advertising activity of clients and competitors using Mediascope data ° Built analytical reports in Excel, and BI tools ° Used Power Query for data interaction

° Built econometric models to measure the impact of ad campaigns on business metrics ° Developed an econometric modelling calculator ° Analysed factors behind retail visits and built an econometric model with forecasts ° Ran full-cycle quantitative research, meta-analysis ° Commercials' qualitative neuro-research (EEG+eye-tracker) ° Built dashboards

Erasmus+ program

Exchange student