Fabian Holzleitner

As a Senior Commercial Insights & Strategy Manager I am leading and developing the Commercial Insights & Strategy Team, the in-house consultancy of Red Bull Germany. As the interface between sales & marketing, my team is responsible for the development and coordination of actionable insights to maximize the market potential. Our data-driven recommendations form the base for our strategy. To support fact-based decision making, we synergize data sources and provide high quality reports and analysis.

The Commercial Insights & Strategy Team acts as an in-house consultancy. As the interface between sales & marketing, my team is responsible for the development and coordination of actionable insights to maximize the market potential of Red Bull. Our data-driven recommendations form the base for our business strategy. To support fact-based decision making, we synergize different data sources (e.g. market insights, shopper insights, consumer insights) and provide high quality reports and analysis.

In this role I will develop and manage the new Commercial Insights & Strategy Team which is in general responsible for the areas of - Business Analytics & Insights - Business Strategy - Business Intelligence

Business Strategy I Business Insights & Analytics I Business Intelligence

Kooperationsprojekte I Entwicklung von Sales- & Marketing-Strategien für SRAM, ProSiebenSat.1, den Olympiapark München und Rolls-Royce Germany

Off-Premise

Praktikant in der Juniorenabteilung des Bayerischen Fußball-Verbands

Berufsausbildung im DBFH-Programm (zugleich Erwerb der beruflichen Erstaus­bildung sowie Fach­abitur in nur drei Jahren) nach Abschluss der Realschule

Final Grade: 1,1 Topic of my Thesis: DTC Business Models in the Sports Industry: an empirical study on the relevance of brand relationship as a market segmentation variable for the effective use of personalised marketing strategies (Grade: 1,0). The MBA Sports Management studies in general include the topics of Business Model Generation as well as Sports Business Management, Marketing & Law and Leadership.

Bachelor Thesis: Model of Athlete-Target Fit (Note: 1,0) - Aufnahme & Präsentation der Thesis bei der European Sport Management Conference 2018 in Malmö (Schweden)