Dr. Fabio Bertan

Leading a group of global product managers responsible for the scientific and commercial success of our imaging portfolio. My work consists in the generation of strategic and marketing activities to drive the technical development of the portfolio with our R&D and to ensure proper support to sales defining e.g. product positioning/USP/target customers/competition analysis. I act as marketing campaign owner responsible and accountable for the planning and the implementation of the HQ marketing campaign.

Steering the market release of an innovative high-plex spatial biology platform (responsible for hardware, software and disposables). I conduct customer-based VoC analysis (interviews, surveys, literature studies) to highlight costumers’ need and key applications. I stratify experimental workflows highlighting requirements, which are translated to design inputs to R&D. I define the product positioning based on technical gap analyses and pricing of competition.

Group leader: Prof. Pierluigi Nicotera (Scientific director and chairman of the Executive board at DZNE) Project: Validation of an innovative in situ assay (PLA) for the assessment of mitochondrial function in post mortem tissues and biopsies. (Bertan et al., 2021; doi.org/10.1016/j.crmeth.2021.100002).