Mag. Sonja Kaiser

Managing the marketing strategy for the B2B & B2C side of the company; shaping the company’s positioning, brand & communication. Heading the acquisition and management of relationship with international strategic partners. Establishing market opportunities, initiating a relationship with potential clients & leading them to a sale. Leading end user acquisition & retention; social media & PR activities; including budget. Managing off and online marketing channel strategies, supporting sales performance

Worked closely with the CEO and VP of Biz Dev on forming the marketing and communication strategy, identifying relevant marketing opportunities, creating and executing go-to-market plan and activities. Proactively developed & owned relationships with clients and business development professionals. Managed a team of 5 campaign analysts. Managed all aspects of exhibitions and industry event management. Responsible for identifying strategic accounts and driving acquisition efforts for the US and EU market.

Led full production-cycle of 11 exhibitions including all aspects of event analysis, selection, planning, design and execution of marketing materials and exhibition space. Responsible for post event analysis of marketing impact, lead generation, and incremental business effect. Coordinated sponsorship of premium business partners’ events including Vodafone and Opera. Managed social media activities and drafted marketing materials, including website content, PRs, newsletter and collaterals.

Thesis in EU Law