Falko Kloepper

Head of Central Europe Remitly

Develop, test & launch of new and management of credit and payment products and respective P&Ls in collaboration with Amazon partners such as Amazon Payments, Amazon Pay, Amazon Business.

Leading team responsible for wing-to-wing marketing of the 1) consumer (Prime store card) and 2) B2B (revolving line and pay by invoice) digital credit/payment programs in partnership with Amazon.com with millions of consumer and business customers through data- and technology-driven product and marketing strategy and execution. Overseeing product features, CX, acquisition, onboarding and lifecycle marketing.

Led team developing and executing Marketing & Product strategy for millions of consumer and business customers. Developed businesses cases and product roadmap, and oversaw all stages of product development to launch. Responsible for development and launch of new digital and credit products, such as Bank’s first mobile website and iPad app leveraging market trends, analytics and customer/prospect research

Manager digital consumer marketing for multi $bn credit card and sales finance business. Broad range of responsibilities and strong, measurable execution track record. Designed marketing lifecycle and touch point strategy, email programs, developed/improved website and landing pages, led UX research and A/B tests, conducted surveys and market research, managed/developed partnerships, supported SEO/SEM efforts, implemented analytics/KPI dashboards, launched click-to-chat, developed ROI models.

GE's post-MBA global commercial 2yr leadership program. Eight week training curriculum in marketing/sales, strategy & leadership. Six sigma black belt certification. Home business Consumer Finance. Led cross-functional commercial projects in various GE Capital businesses in the US and Europe.

Majors in Marketing, Strategy, Finance & Accounting

European Business Law (part-time)

Business, Bank & Tax Law