Federico Caro Valero
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Federico Caro Valero
- Bis heute 1 Jahr und 7 Monate, seit Jan. 2024Beiersdorf AG
Head of Global Procurement Advertising Content, Artworks, Pack Design
- 1 Jahr und 11 Monate, Jan. 2020 - Nov. 2021Beiersdorf AG
Manager Global Procurement - Creative Agencies
Developing an overarching sourcing strategy for the media category. Implementing the strategy in various countries and in coordination with local marketing. Supervising the media agencies and international auditors worldwide. Conducting media pitches and media audits together with global and local marketing. Conducting and managing contract negotiations with media agencies, media houses and media auditors. Initiating and managing optimization projects in close cooperation with local marketing.
- 2 Jahre, Aug. 2012 - Juli 2014
Regional Media Manager Southern Europa
Zalando
Implementing and managing Zalando's advertising strategy in France, Italy, Poland and Spain from the media business perspective Media Buying, Negotiation and Networking in South Europe Managing relations and negotiations with media agencies Profiecient Offline Media buying: TV, Radio, Prints, Outdoor Communication / Strategic plans across different Medias On/Off Managing relationships with sales houses and broadcasters like e.g. Publieurope Agency supervision like e.g GRP monitoring, C/GRP or PT %
- 6 Jahre, Dez. 2006 - Nov. 2012
Media Buyer
Havas Media Germany
Responsible for media negotiation and networking. Coordination and campaign set-up. Accountable for analysis of campaign outcome in press, radio, television and outdoors.
Ausbildung von Federico Caro Valero
- 1 Jahr und 1 Monat, Sep. 2010 - Sep. 2011
Master Internet Business
ISDI
Online marketing. E-CRM. SEM and SEO strategy. Ad-serving and tracking. Mobile advertising. Web 2.0
- 4 Jahre und 9 Monate, Okt. 2001 - Juni 2006
Marketing & Communications
University Cardenal Herrera - CEU
Media Planning. Brand Strategic Planning. Creative Advertising. Human Resource Management. Customer Psychology.
Sprachen
Spanisch
Muttersprache
Englisch
Fließend
Deutsch
Gut
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