Federico Caro Valero

Angestellt, Head of Global Procurement Advertising Content, Artworks, Pack Design, Beiersdorf AG
Hamburgo, Deutschland

Fähigkeiten und Kenntnisse

Media Planning
Media Pitch
TV Negotiation
TV Planning
Offline media
Contractmanagement
Negotiation
Agency management
Auditor management
Advertising campaign
Brand Positioning
Strategy Planning
Radio
Print
Digital
TV-Planung
TV-Werbung
TV
Management
Procurement
Change Management
Supply Chain Management
Team leadership
Communication skills
Recruitment

Werdegang

Berufserfahrung von Federico Caro Valero

  • Bis heute 1 Jahr und 7 Monate, seit Jan. 2024

    Head of Global Procurement Advertising Content, Artworks, Pack Design

    Beiersdorf AG
  • 2 Jahre und 1 Monat, Dez. 2021 - Dez. 2023

    Head of Global Procurement Creative

    Beiersdorf AG
  • 1 Jahr und 11 Monate, Jan. 2020 - Nov. 2021

    Manager Global Procurement - Creative Agencies

    Beiersdorf AG
  • 5 Jahre und 6 Monate, Aug. 2014 - Jan. 2020

    Manager Global Procurement - Media Agencies

    Beiersdorf AG

    Developing an overarching sourcing strategy for the media category. Implementing the strategy in various countries and in coordination with local marketing. Supervising the media agencies and international auditors worldwide. Conducting media pitches and media audits together with global and local marketing. Conducting and managing contract negotiations with media agencies, media houses and media auditors. Initiating and managing optimization projects in close cooperation with local marketing.

  • 2 Jahre, Aug. 2012 - Juli 2014

    Regional Media Manager Southern Europa

    Zalando

    Implementing and managing Zalando's advertising strategy in France, Italy, Poland and Spain from the media business perspective Media Buying, Negotiation and Networking in South Europe Managing relations and negotiations with media agencies Profiecient Offline Media buying: TV, Radio, Prints, Outdoor Communication / Strategic plans across different Medias On/Off Managing relationships with sales houses and broadcasters like e.g. Publieurope Agency supervision like e.g GRP monitoring, C/GRP or PT %

  • 6 Jahre, Dez. 2006 - Nov. 2012

    Media Buyer

    Havas Media Germany

    Responsible for media negotiation and networking. Coordination and campaign set-up. Accountable for analysis of campaign outcome in press, radio, television and outdoors.

Ausbildung von Federico Caro Valero

  • 1 Jahr und 1 Monat, Sep. 2010 - Sep. 2011

    Master Internet Business

    ISDI

    Online marketing. E-CRM. SEM and SEO strategy. Ad-serving and tracking. Mobile advertising. Web 2.0

  • 4 Jahre und 9 Monate, Okt. 2001 - Juni 2006

    Marketing & Communications

    University Cardenal Herrera - CEU

    Media Planning. Brand Strategic Planning. Creative Advertising. Human Resource Management. Customer Psychology.

Sprachen

  • Spanisch

    Muttersprache

  • Englisch

    Fließend

  • Deutsch

    Gut

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