Federico Caro Valero

Developing an overarching sourcing strategy for the media category. Implementing the strategy in various countries and in coordination with local marketing. Supervising the media agencies and international auditors worldwide. Conducting media pitches and media audits together with global and local marketing. Conducting and managing contract negotiations with media agencies, media houses and media auditors. Initiating and managing optimization projects in close cooperation with local marketing.

Implementing and managing Zalando's advertising strategy in France, Italy, Poland and Spain from the media business perspective Media Buying, Negotiation and Networking in South Europe Managing relations and negotiations with media agencies Profiecient Offline Media buying: TV, Radio, Prints, Outdoor Communication / Strategic plans across different Medias On/Off Managing relationships with sales houses and broadcasters like e.g. Publieurope Agency supervision like e.g GRP monitoring, C/GRP or PT %

Responsible for media negotiation and networking. Coordination and campaign set-up. Accountable for analysis of campaign outcome in press, radio, television and outdoors.

Online marketing. E-CRM. SEM and SEO strategy. Ad-serving and tracking. Mobile advertising. Web 2.0

Media Planning. Brand Strategic Planning. Creative Advertising. Human Resource Management. Customer Psychology.