Federico Roesler Franz

Currently having a dual role at Raisin. I am responsible for the Italian market, launched in 2020 via a full API partnership with Banca Sella, in particular: ‣ Leading, consolidating and further developing the local business (market P&L + relationship with external parties, eg banks and institutions) ‣ Go-live strategy and execution, incl. unlocking and enabling business / technical solutions ‣ PR & Communication outreach, as frontman of the market ‣ Contractual setup and customer documents draft

As Head of Partner Bank RM, ‣ Leading the team in charge of managing B2B partnerships with the existing portfolio of +90 banks from 24 different countries ‣ Owning B2B x-/up-sales, project management and product launches for the partnerships (ie launching into new markets, expanding the offers, negotiating contracts, improving technical integrations, on- and off-boarding partners) ‣ Breaking down strategic end-to-end projects from business and IT perspective, involving different bank functions

‣ Proactively built, managed and strengthened B2B partnerships with +50 partner banks across 12 countries, incl. project management, negotiations, x-sales, on business and IT dimensions, across all levels ‣ Handled the onboarding process of 15 banks, with particular regard to Operations, IT, Legal and Marketing aspects ‣ Created and launched a new company department with the respective team structure, scope, KPIs/OKRs, and goals ‣ Supported an internal restructure to improve efficiency and scalability

Launched the Italian market from scratch as FTE n.2 in the founding team, with the following local and global responsibilities: ‣ Sourced and established global B2B partnerships with brands and affiliates ‣ Extended and launched new B2C Products, such as the Premium account (Metal) ‣ Orchestrated market specific Compliance, Operations and Legal topics ‣ Drove B2C growth by developing local Marketing campaigns ‣ Supported the integration with Google Pay and Apple Pay

Country Manager for the 3 main Southern European markets (Italy, France and Spain), with regard to their overall growth and P&L. Tasks: ‣ Localised to end consumers with respect to operations, website UX and merchandise ‣ Grew B2C business through marketing & branding efforts ‣ Built business relationships with local partners ‣ Led pricing strategy Main facts & figures: 1) conversion rate improved by 12% 2) 8 new strategic partnerships 3) NPS improved by 11%

Strategic project for a bank willing to launch a new digital business back then, with regards to: ‣ Strategy and scalability ‣ Business model

In 2010, we launched Bulsara Advertising, a media agency specialised in unconventional communication & media strategies. Starting from July 2011, I have been CEO, with the following main duties: ‣ Business Development & Operations to expand the network of venues ‣ Sales and relationships with national & international brands (complete portfolio on: http://www.bulsara.it/portfolio/) ‣ Investors hunting and fundraising ‣ Team management & General Administration

Mentoring activity to sustain the development of Busrapido.com, a price comparison platform for buses, in the startup phase. Daily responsibilities: ‣ Supported marketing strategy to scale ‣ Relationships with investors

ANITEC is the Italian National Association of Computer science, Telecommunications and Consumer electronics, participating in Confindustria, the main association representing manufacturing and service companies in Italy. Website: http://www.associazioneanitec.it

In Digital Broadcasters I have worked inside the strategic marketing department. Tasks: ‣ Managed website and mobile advertising ‣ Bought and planned campaigns

Thesis: Lux and Made in: an analysis on the Italian manufacture.

Thesis: The internationalization of industrial districts: strategies, developments and cases.