Felicitas Katzemich

Marketing und Kundenberatung

Industry experience: food (Germany) + fabric and laundry care (Germany, Austria, Switzerland, Belgium, UK and France) - Development of TV and print campaigns - Strategic brand leadership

Industry experience: pharmaceutical products (OTC) national and international - Global management of ATL communication in 60 countries for an anti-fungal product - Strategic support for an analgetic (national level)

Worked at Monkey Village, an exhibit where Squirrel Monkeys roam about freely and visitors can experience them very closely. My job included: - Monitoring the public ensuring the safety of visitors and animals - Explaining the rules of the exhibit and animal interaction to guests

Industry experience: Hair Care and Fine fragrances - Adaptation of European TV and print campaigns to meet local consumer needs in Germany, Austria and Switzerland (also experience in the editing and audio studio)

placement in the offices of the Delegate of the German Industry and Commerce for Hong Kong, South China and Vietnam - Developing Quality Management System (ISO 9002) as part of a team. My responsibilities: preparing job descriptions, co-training the staff, internal audit. - business consulting

placement in the Sales and Marketing department of the European market leader for producing & converting graphics - dealing with international customers - data collection for preparation of marketing plans for individual customers based on self-designed questionnaire

placement in a market research company (department for Point of Sale projects and qualitative research) - image survey for a pharmaceutical company - recruitment and training of interviewers