
Nadejda Zaharieva
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Nadejda Zaharieva
- Current 11 years and 5 months, since Jan 2015
Sales Manager Croatia & Slovenia
Reckitt Benckiser CEE
Responsible for all FMCG and consumer healthcare brands in Croatia and Slovenia. Negotiate local and regional contracts and build sustainable cooperation with distributors and strategic key accounts. Coach and lead key account teams in both markets. Build and manage the P&L for the assigned region.
- 4 months, Sep 2014 - Dec 2014
Regional Brand Manager
Henkel CEE, Austria
Own the adaption and execution strategy of the global brand initiatives for the CEE region of more than 15 countries: go-to-market marketing mix, financial targets, market shares targets, competitive overview. Support local marketing teams in implementing regional brand strategies and developing country specific marketing projects.
- 2 years and 6 months, Mar 2012 - Aug 2014
Head of Key Account Management and Trade Marketing
Henkel Romania
Develop and execute sales strategy per channel/account to turnaround the business performance in modern trade. Plan and manage trade spend and negotiate commercial contracts to get better return on investments. Coach KAM and trade marketing teams to shift from transactional to strategic cooperation with key accounts.
- 3 years and 2 months, Jan 2009 - Feb 2012
Head of Key Account Management
Henkel Bulgaria
- 2008 - 2009
Senior Key Account Manager
Henkel Bulgaria
- 2005 - 2007
Key Account Manager
Henkel Bulgaria
Ausbildung von Nadejda Zaharieva
- 2016 - 2018
Executive MBA, IEDC Bled School of Management, Slovenia
- 5 months, Aug 2003 - Dec 2003
International business
Catholic University of Lyon, France
- 2001 - 2005
International Marketing Management
Saxion Hogeschool Enschede, the Netherlands
Sprachen
English
C1 (Fließend)
German
B1-B2 (Gute Kenntnisse)
Dutch
A1-A2 (Grundkenntnisse)
French
A1-A2 (Grundkenntnisse)
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