Felipe Gomez

Improve the performance of advertising campaigns and control the budget collection of profiles. Increase sales of a website and a basic e-mailing. Generating traffic (broadcast & media buying campaign). Specialties Managing online advertising campaigns. Management and marketing of products and services. Market analysis, panels and consumer trends. Management of client portfolios. Budget negotiation (CPA, CPL, CPD, CPM...)

Development of strategic sales plans; Profitability control, sales control; Monitoring pricing policies adopted by the competition; Definition of customer satisfaction surveys, using Customer Relationship Management (CRM) tools

English teacher for managers at the Chevron Texaco Company (Bogota-Colombia)

In administrative, commercial and quality departments

Responsible for planning, control and supervision of customer service related activities; Development of strategic sales plans; Defining goals and objectives for the replacement of product mixes, market shares and profitability control, sales control; Monitoring pricing policies adopted by the competition; Definition of customer satisfaction survey.

Structure of data bases, implementation and lunch of CRM program

Database structuring to implement different controlling budget for advertising campaigns.