Ferchichi Aymen

- Co-founded and lead the marketing and innovation development of a S.a.a.S business model Start-up specialized in B2B for E-commerce  - Product development of a S.a.a.S platform to monitor and track competitors supply in E-commerce worldwide - Produced market segmentation and relevant analyzes  - Gathered information on competitor’s intelligence - Translated clients’ feedbacks and needs in concrete business cases - Produced communication plans and execution: inbound (SEA, SEO) and outbound

• Produced insights and reports based on market intelligence as visually enhanced dashboards for the management to increase market share • Analyzed the local and international markets (volume and share, competitors’ supply analysis, technical benchmark) • Supported the product development • Launching and promoting new products on the market • Budgeted and executed communication and PR actions for B2B and B2C clients • Established KPIs to evaluate marketing department performance

MSc in Marketing and Business Intelligence