Ferenc Losonc

Owned end-to-end design for complex enterprise workflows — redesigned 10-state admin process to 5 states, ~80% faster. Conducted contextual inquiry. Built design system: tokens, components, auto-layout, variables, documentation. Design audits for accessibility (WCAG 2.2). Partnered with PO — translated EPICs into deliverables. Agile: sprint planning, grooming, standups, retros.

Owned acquisition and payment flows — landing page redesign improved RPU by 25% (A/B tested), conversion lifted 5%. Data-driven: Hotjar, session recordings, usability testing, CRO. Led team of 2 designers — mentored on craft and design systems. Maintained system across web, mobile, smart TV. Facilitated workshops, advocated user-centric thinking in roadmap discussions.

Owned in-game store UI, seasonal monetization events (mystery sales, daily reveals), first Chinese market launch. Modular component system for rapid iteration. User research with 30+ players. Pre-production A/B testing introduced. Flash-to-React migration. Patterns adopted platform-wide. Cross-studio design critiques initiated. Collaborated closely with developers to achieve visual perfection, maintaining consistency and coherence in the overall design implementation.

Led the creation of a user-centric IIoT app by establishing semi-personas and defining the brand's mission statement incorporating industry best practices and ensuring optimal usability. Set strategic design goals aligned with business objectives, ensuring a seamless user experience for diverse user profiles. Conducted comprehensive usability testing, collecting and analyzing user feedback to inform design enhancements. Oversaw the development process with a focus on visual ownership

Created visually compelling and user-friendly web pages for clients worldwide, ensuring optimal user experiences for iOS and Android applications, integrating best practices to enhance usability and overall user satisfaction. Collaborated with international clients to understand their unique requirements, Applied a user-centered design approach, incorporating feedback and usability testing to refine and optimize interface designs.