Ferit ÇELİK

-Planned, managed, and optimized global performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms -Tracked key metrics such as ROI, CAC and CTR to drive efficient budget allocation and improve campaign effectiveness -Executed segment-based user acquisition and retargeting strategies with a focus on growth and engagement -Collaborated with creative teams to produce high-performing ad creatives, landing pages, and campaign assets -A/B testing and performance analysis using tools

- Executed digital marketing strategies to boost e-commerce sales and brand visibility - Managed Google Ads, Meta Ads, and programmatic campaigns with a focus on ROI - Led SEO, SEM, and email marketing to drive traffic and conversions - Created aligned messaging with content teams across digital and social channels - Analyzed data to optimize user experience and digital performance - Worked with agencies on media planning, budgeting, and reporting

- Hosting of streams and management of community tournaments on behalf of FIFA Online 4 - Creation of all web, blog and social media content of FIFA Online 4 in Russia, Turkey and Poland - Creating feedback reports from community and social media channels - Working closely with Project and Marketing Leads and fulfilling project expectations - Editing and controlling all in-game and web content in new seasons and updates - Being closely involved with the community in Turkey, organizing community events

- Leading media relations by establishing new connections and strengthening existing contacts in tech and gaming industries, including key partners and third-party publishers. - Coordinate PR activities, including press releases, media relations, and event planning. - Support the team in project management, ensuring that all PR projects are completed on time and within budget. - Monitor, analyze and report on PR results as required.

- Creating a weekly and monthly content and video calendar - Management and coordination of the news editorial team - Managing SEO and Monetization operations - Assuming the position of Editor-in-Chief of MediaMarkt's digital magazine MediaTrend - Managing sponsored content and maintaining relationships with partners and sponsors