Ferit ÇELİK

- Developed international SEO strategies across LATAM, Europe, and MENA, boosting organic traffic +37% YoY targeting blockchain users. - Conducted keyword research, content audits, and technical SEO with SEMrush, Screaming Frog, and GSC focused on Web3 trends. - Optimized site structure and on-page SEO with dev teams, improving Core Web Vitals and rankings in crypto space. - Managed Google Ads campaigns, increasing ROAS by 32% via bid optimization for fan token audiences.

- Executed digital marketing strategies to boost e-commerce sales and brand visibility - Managed Google Ads, Meta Ads, and programmatic campaigns with a focus on ROI - Led SEO, SEM, and email marketing to drive traffic and conversions - Created aligned messaging with content teams across digital and social channels - Analyzed data to optimize user experience and digital performance - Worked with agencies on media planning, budgeting, and reporting

- Hosting of streams and management of community tournaments on behalf of FIFA Online 4 - Creation of all web, blog and social media content of FIFA Online 4 in Russia, Turkey and Poland - Creating feedback reports from community and social media channels - Working closely with Project and Marketing Leads and fulfilling project expectations - Editing and controlling all in-game and web content in new seasons and updates - Being closely involved with the community in Turkey, organizing community events

- Delivered SEO and SEA support for global game studios and Turkish mobile developers targeting local, European, and Gulf markets. - Developed digital strategies to boost organic visibility and paid campaign ROI across regions. - Conducted keyword research, competitor analysis, and technical SEO audits for gaming markets. - Collaborated with content, design, and product teams to align marketing with game launches. - Analyzed KPIs to improve SEO rankings and paid user acquisition.

- Creating a weekly and monthly content and video calendar - Management and coordination of the editorial team - Managing SEO and Monetization operations - Assuming the position of Editor-in-Chief of MediaMarkt's digital magazine MediaTrend - Managing sponsored content and maintaining relationships with partners and sponsors