Fernanda Campos

Milupa, Student Worker Milupa Relaunch and Website Relaunch Support of strategic brand management & of product launches & relaunches Competitor & Activity Tracking Supervision of brand profile on social media platforms Supervision of SEO projects Website maintenance Support in the creation of marketing material Collaboration with external agencies Own projects (e.g.): rework of newsletter journey; website content strategy

Marketing Innovation, Brand Assistant Vitalinea’s Brand Relaunch and product launch "Vitalinea Greek" Planning and development of marketing strategies Analysis of market and industry developments Competitive analysis and market research activities Concept development Advertising planning (social media and print campaigns) Release Tracking

Implementation of Ergonomics Program and Kaizen System Certification in the Integrated Management System (SIG), OHSAS 18001 (Safety) Responsible for the implementation of the Kaizen System for the Stops Per Million Cigarets (PPM) problem Labor, adjustment and calibration standard/ Balance of speed

Retail and Events Decoration Responsible for the development and implementation of new products in retail, outlets, and media. Also the maintenance of them. Supervisor of planning and development of 350 stores decoration. Responsible for internal communication and institutional customers, partners, and outlets (CRM).

Master's Degree 100% in English.

Hamburg Aug 2007 - Aug 2008 - Seume Gymnasium, 11.Klasse. Leipzig Aug 2004 - Aug 2005 - Friedrich Ebert Gymnasium, 8.Klasse.