
Fernando Finotto
Skills
Timeline
Professional experience for Fernando Finotto
• Received Global Finance & Growth People Award for impact and leadership from the projects below • Pioneered and implemented Customer Acquisition Cost Guardrails KPI across EU to guide marketing channel owners, reducing customer acquisition costs by 20% YoY and increasing efficiency of paid channels • Developed a new forecasting model for the EU in R with +90% accuracy to improve the decision making process. This model was later used as the benchmark to be implemented globally by the data science team
- 2 months, Jun 2021 - Jul 2021
MBA Summer Intern – IRDP Program
Johnson & Johnson
• Led industry study and advised senior leadership on strategic investments needed for improving Sales Operations efficiency, through a gap analysis focused on processes and tools • Managed initial phase of BoomerZ project, acting as project manager and defining initial planning and processes, including alignment of R&R between stakeholders, kick-off meetings and definition of population for research
- 1 year and 7 months, Feb 2019 - Aug 2020
Analytics product manager
adidas
• Regional position, deployed indirect leadership of regional and local teams besides managing 2 headcounts • Led data analytics product, its long-term strategy and roadmap; saved 1.000+ hours per year by managing a 6-figure contract with 2 headcounts focused on automation and insights • Initiated and implemented operating rhythm for new mobile app in LATAM; aligned on stakeholders’ accountability and negotiated sales targets with global team, contributing for app to be 15% of regional eCommerce sales
- 2 years and 1 month, Jan 2017 - Jan 2019
Manager of Business Insights & Analytics LATAM
adidas
• Launched data analytics product using Alteryx and Tableau; aligned needs and prioritized projects for optimal business impact, improving visibility on business performance and having +2.000 monthly views in the region • Expanded capabilities of analytics product by training users and driving confidence with stakeholders, decreasing amount of ad-hoc analysis requests for analytics team • Oversaw implementation of report to understand website usability, facilitating decrease of broken links errors by 46%
- 1 year and 2 months, Nov 2015 - Dec 2016
Manager of Business Insights & Analytics LATAM
adidas