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Fernando Finotto

Angestellt, Media Budget Optimization Manager, Audible GmbH
Berlin, Germany

Skills

Product Development
Product launch
Technical Product Management
Agile Development
Online Marketing
Business Analytics
E-Commerce

Timeline

Professional experience for Fernando Finotto

  • Current 2 years and 8 months, since Nov 2022

    Media Budget Optimization Manager

    Audible GmbH

    • Received Global Finance & Growth People Award for impact and leadership from the projects below • Pioneered and implemented Customer Acquisition Cost Guardrails KPI across EU to guide marketing channel owners, reducing customer acquisition costs by 20% YoY and increasing efficiency of paid channels • Developed a new forecasting model for the EU in R with +90% accuracy to improve the decision making process. This model was later used as the benchmark to be implemented globally by the data science team

  • 2 months, Jun 2021 - Jul 2021

    MBA Summer Intern – IRDP Program

    Johnson & Johnson

    • Led industry study and advised senior leadership on strategic investments needed for improving Sales Operations efficiency, through a gap analysis focused on processes and tools • Managed initial phase of BoomerZ project, acting as project manager and defining initial planning and processes, including alignment of R&R between stakeholders, kick-off meetings and definition of population for research

  • 1 year and 7 months, Feb 2019 - Aug 2020

    Analytics product manager

    adidas

    • Regional position, deployed indirect leadership of regional and local teams besides managing 2 headcounts • Led data analytics product, its long-term strategy and roadmap; saved 1.000+ hours per year by managing a 6-figure contract with 2 headcounts focused on automation and insights • Initiated and implemented operating rhythm for new mobile app in LATAM; aligned on stakeholders’ accountability and negotiated sales targets with global team, contributing for app to be 15% of regional eCommerce sales

  • 2 years and 1 month, Jan 2017 - Jan 2019

    Manager of Business Insights & Analytics LATAM

    adidas

    • Launched data analytics product using Alteryx and Tableau; aligned needs and prioritized projects for optimal business impact, improving visibility on business performance and having +2.000 monthly views in the region • Expanded capabilities of analytics product by training users and driving confidence with stakeholders, decreasing amount of ad-hoc analysis requests for analytics team • Oversaw implementation of report to understand website usability, facilitating decrease of broken links errors by 46%

  • 1 year and 2 months, Nov 2015 - Dec 2016

    Manager of Business Insights & Analytics LATAM

    adidas

    • Introduced analysis to improve visibility on purchasing behavior, helping marketing team to define strategies for paid media and increasing average order value from Facebook ads in 39%

  • 11 months, Jan 2015 - Nov 2015

    Lead Solutions Consultant

    comScore, Inc.

    • Managed pre-sales consultancy of Digital Analytix (DAx) tool, connecting with potential clients, presenting tool, and managing relationship with Globo (main TV broadcaster in Brazil) • Coordinated projects with IT to develop new client’s business requirements into analytics platform and followed up on weekly meetings to make sure solutions were delivered in optimum time and high-quality standards

Educational background for Fernando Finotto

  • 1 year and 9 months, Sep 2020 - May 2022

    Business Administration

    IESE Business School

Languages

  • Portuguese

    First language

  • Spanish

    Fluent

  • English

    Fluent

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