Fernando Santos

Responsible for new business generation at Loving Travel, a network of +15 travel websites with 1M monthly unique visitors. He reaches this goal by: - generating new B2B solutions and business leads - determining the right suppliers and commercials to support current and future targets - finding process improvement opportunities to produce high-quality content faster - optimizing the sales conversion funnel - prioritizing new destinations and languages, based on revenue projections

a) Supported Travel Companies to access Musement´s "tours and activities" inventory, so they could generate new income via stand-alone and cross/up-selling initiatives. b) Conceptualised the development of Musement´s Merchant solution, while sourcing potential partners. c) Expanded Musement´s Affiliate partners d) Partnerships solutions operational improvements

I manage the Key Accounts Management team for the travel segment. Account management of key travel partners. Cooperation with the travel deals team for the development and monetization of this vertical. https://www.cuponation.com/ https://www.global-savings-group.com/ https://www.voyagesdetective.fr/

I oriented the third-party distribution at Viator (a TripAdvisor company) in the EMEA area, from negotiation to ongoing partnership management (both affiliate and merchant partners). Managed a new local team and delivered continuous revenue growth to partners (over X3 in 5 years).

Supported the acquisition of new franchisee partners, as well as the brand expansion in 10 new markets (and 50 new stores), while doubling the number of international Franchised stores. I organised each new store launch, from the Logistics to Marketing Campaign launch.

I was Ryanair's first Marketing Executive for Portugal (introducing its low-cost carrier concept to the market, while creating awareness for the two first airline bases in Portugal: Porto and Faro). Organised weekly Marketing activities and developed the first joint-Marketing campaigns in Portugal.

I managed the Marketing team's tasks and expenses, while supporting in the organisation of Press Conferences and media activities. I also provided training to new team members, while communicating the most relevant travel industry news (internal media reports) for all company.