Filip Schwarz
Angestellt, Senior PR & SEO Manager - Team Lead CEE, Visual Meta GmbH
Berlin, Germany
Timeline
Professional experience for Filip Schwarz
Current 5 years and 4 months, since Dec 2017
Senior PR & SEO Manager - Team Lead CEE
Visual Meta GmbH
Lead a team of 5 people in international PR campaign concept development and technical search engine optimisation Developed and facilitated strategies for media outreach and on-site content integration Implemented agile practices and Scrum ceremonies into marketing workflow with successful adoption on a long term basis Created reports and monitored international KPIs (Conversion rate, CTR, KW rankings, earnings) Onboarded and trained new employees in digital marketing inter- and cross-departmentally
Current 7 years and 11 months, since May 2015
Co-founder & CMO
BYSJU Collective, Ltd.
Prepared investor pitch, supervised successful crowdfunding campaign for first collection sold worldwide Supervised full rebranding, led web developers/designers team for the new website launch Setup PR communication strategy (online/offline) – publications: Monocle, Vogue, Elle, Hypebeast, Highsnobiety,… Planned and executed Facebook ad campaigns Curated organic social media posts (Facebook, Instagram) Organized and video and photo shoots, supervised and consulted BYSJU Presents events
2 years, Jan 2016 - Dec 2017
Co-founder & Business Development Manager
crafting plastics! studio
Prepared successful crowdfunding campaign strategy, pitched for project funding (Berlin Startup Stipendium) Setup PR and outreach communication strategy – publications: Wallpaper, Dezeen, Viewpoint, Código,... Developed newsletter agenda and content (400 subscribers with fast growing tendency) Created new website structure and content (incl. SEO optimization, design/photography team leadership)
3 years and 4 months, Aug 2014 - Nov 2017
Online Marketing Manager
Visual Meta GmbH (Axel Springer Group)
Developed creative PR concepts with subsequent media outreach Designed and managed onsite/offsite website; executed technical SEO activities Executed PPC (Facebook, Adwords) campaign management; performed weekly/monthly analysis Participated in the social media strategy (organic) development
3 years and 8 months, Apr 2012 - Nov 2015
Producer/Event Manager
Midl/Bratislava Design Week
• Concept Developer • Sponsoring management and Fundraising • Communication and PR Management • Project Management for Design and Identity Development
3 years and 8 months, Apr 2012 - Nov 2015
Project Manager
Midl/Bratislava Design Week
Developed a concept for a platform for designers focused on lectures and workshops with int. attendance Prepared a sponsor/investor pitch for a governmental investment for 3 years Planned and executed media outreach for local magazines and newspapers Lead and managed a team of web developers and graphic designers building the brand identity
6 months, Feb 2014 - Jul 2014
Business Development Intern
Visual Meta GmbH
1 year and 6 months, Sep 2012 - Feb 2014
Account Executive
Unimedia (Havas Media)
Designed and developed media plans for small to mid-sized clients (70-80k EUR/monthly) Planned media types: TV, online, print, radio, outdoor Managed company strategic accounts (Lidl, Coty, Intesa San Paolo) Prepared thorough competitive and performance analysis
9 months, Jun 2010 - Feb 2011
Project Manager
BeeOnline Internet & Media Solutions
• Blog text copywriting (marketing/media magazines) • Online campaign Analysis
Educational background for Filip Schwarz
7 months, Jan 2012 - Jul 2012
Business Studies
University of Groningen (Exchange Programme)
Innovation Management, Product Management, Strategic Management, Fashion Management
1 year and 10 months, Sep 2011 - Jun 2013
Marketing Management
Comenius University in Bratislava
Marketing Management, Media Planning & Communication, Fashion Marketing, Marketing Research, Public Relations, Advertising,... Dissertation: Cooperation among Ad and Media Agencies in Media Plan Development (Grade: A)
2 years and 10 months, Sep 2008 - Jun 2011
Management
Comenius University in Bratislava
Languages
English
Fluent
German
Intermediate
Czech
Fluent
Slovak
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