Filip Schwarz

Angestellt, Senior PR & SEO Manager - Team Lead CEE, Visual Meta GmbH

Berlin, Germany

Skills

Agile Methods
Scrum Master
Search Engine Optimization (SEO)
Facebook Marketing
Business Development
Project management
HTML
CSS

Timeline

Professional experience for Filip Schwarz

  • Current 6 years and 5 months, since Dec 2017

    Senior PR & SEO Manager - Team Lead CEE

    Visual Meta GmbH

    Lead a team of 5 people in international PR campaign concept development and technical search engine optimisation Developed and facilitated strategies for media outreach and on-site content integration Implemented agile practices and Scrum ceremonies into marketing workflow with successful adoption on a long term basis Created reports and monitored international KPIs (Conversion rate, CTR, KW rankings, earnings) Onboarded and trained new employees in digital marketing inter- and cross-departmentally

  • Current 9 years, since May 2015

    Co-founder & CMO

    BYSJU Collective, Ltd.

    Prepared investor pitch, supervised successful crowdfunding campaign for first collection sold worldwide Supervised full rebranding, led web developers/designers team for the new website launch Setup PR communication strategy (online/offline) – publications: Monocle, Vogue, Elle, Hypebeast, Highsnobiety,… Planned and executed Facebook ad campaigns Curated organic social media posts (Facebook, Instagram) Organized and video and photo shoots, supervised and consulted BYSJU Presents events

  • 2 years, Jan 2016 - Dec 2017

    Co-founder & Business Development Manager

    crafting plastics! studio

    Prepared successful crowdfunding campaign strategy, pitched for project funding (Berlin Startup Stipendium) Setup PR and outreach communication strategy – publications: Wallpaper, Dezeen, Viewpoint, Código,... Developed newsletter agenda and content (400 subscribers with fast growing tendency) Created new website structure and content (incl. SEO optimization, design/photography team leadership)

  • 3 years and 4 months, Aug 2014 - Nov 2017

    Online Marketing Manager

    Visual Meta GmbH (Axel Springer Group)

    Developed creative PR concepts with subsequent media outreach Designed and managed onsite/offsite website; executed technical SEO activities Executed PPC (Facebook, Adwords) campaign management; performed weekly/monthly analysis Participated in the social media strategy (organic) development

  • 3 years and 8 months, Apr 2012 - Nov 2015

    Producer/Event Manager

    Midl/Bratislava Design Week

    • Concept Developer • Sponsoring management and Fundraising • Communication and PR Management • Project Management for Design and Identity Development

  • 3 years and 8 months, Apr 2012 - Nov 2015

    Project Manager

    Midl/Bratislava Design Week

    Developed a concept for a platform for designers focused on lectures and workshops with int. attendance Prepared a sponsor/investor pitch for a governmental investment for 3 years Planned and executed media outreach for local magazines and newspapers Lead and managed a team of web developers and graphic designers building the brand identity

  • 6 months, Feb 2014 - Jul 2014

    Business Development Intern

    Visual Meta GmbH

  • 1 year and 6 months, Sep 2012 - Feb 2014

    Account Executive

    Unimedia (Havas Media)

    Designed and developed media plans for small to mid-sized clients (70-80k EUR/monthly) Planned media types: TV, online, print, radio, outdoor Managed company strategic accounts (Lidl, Coty, Intesa San Paolo) Prepared thorough competitive and performance analysis

  • 9 months, Jun 2010 - Feb 2011

    Project Manager

    BeeOnline Internet & Media Solutions

    • Blog text copywriting (marketing/media magazines) • Online campaign Analysis

Educational background for Filip Schwarz

  • 7 months, Jan 2012 - Jul 2012

    Business Studies

    University of Groningen (Exchange Programme)

    Innovation Management, Product Management, Strategic Management, Fashion Management

  • 1 year and 10 months, Sep 2011 - Jun 2013

    Marketing Management

    Comenius University in Bratislava

    Marketing Management, Media Planning & Communication, Fashion Marketing, Marketing Research, Public Relations, Advertising,... Dissertation: Cooperation among Ad and Media Agencies in Media Plan Development (Grade: A)

  • 2 years and 10 months, Sep 2008 - Jun 2011

    Management

    Comenius University in Bratislava

Languages

  • English

    Fluent

  • German

    Intermediate

  • Czech

    Fluent

  • Slovak

    -

Interests

Branding strategy
Website Development
Programming
Yoga
Gym

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