Filip Schwarz

Angestellt, Senior PR & SEO Manager - Team Lead CEE, Visual Meta GmbH

Berlin, Germany


Agile Methods
Scrum Master
Search Engine Optimization (SEO)
Facebook Marketing
Business Development
Project management


Professional experience for Filip Schwarz

  • Current 6 years and 5 months, since Dec 2017

    Senior PR & SEO Manager - Team Lead CEE

    Visual Meta GmbH

    Lead a team of 5 people in international PR campaign concept development and technical search engine optimisation Developed and facilitated strategies for media outreach and on-site content integration Implemented agile practices and Scrum ceremonies into marketing workflow with successful adoption on a long term basis Created reports and monitored international KPIs (Conversion rate, CTR, KW rankings, earnings) Onboarded and trained new employees in digital marketing inter- and cross-departmentally

  • Current 9 years, since May 2015

    Co-founder & CMO

    BYSJU Collective, Ltd.

    Prepared investor pitch, supervised successful crowdfunding campaign for first collection sold worldwide Supervised full rebranding, led web developers/designers team for the new website launch Setup PR communication strategy (online/offline) – publications: Monocle, Vogue, Elle, Hypebeast, Highsnobiety,… Planned and executed Facebook ad campaigns Curated organic social media posts (Facebook, Instagram) Organized and video and photo shoots, supervised and consulted BYSJU Presents events

  • 2 years, Jan 2016 - Dec 2017

    Co-founder & Business Development Manager

    crafting plastics! studio

    Prepared successful crowdfunding campaign strategy, pitched for project funding (Berlin Startup Stipendium) Setup PR and outreach communication strategy – publications: Wallpaper, Dezeen, Viewpoint, Código,... Developed newsletter agenda and content (400 subscribers with fast growing tendency) Created new website structure and content (incl. SEO optimization, design/photography team leadership)

  • 3 years and 4 months, Aug 2014 - Nov 2017

    Online Marketing Manager

    Visual Meta GmbH (Axel Springer Group)

    Developed creative PR concepts with subsequent media outreach Designed and managed onsite/offsite website; executed technical SEO activities Executed PPC (Facebook, Adwords) campaign management; performed weekly/monthly analysis Participated in the social media strategy (organic) development

  • 3 years and 8 months, Apr 2012 - Nov 2015

    Producer/Event Manager

    Midl/Bratislava Design Week

    • Concept Developer • Sponsoring management and Fundraising • Communication and PR Management • Project Management for Design and Identity Development

  • 3 years and 8 months, Apr 2012 - Nov 2015

    Project Manager

    Midl/Bratislava Design Week

    Developed a concept for a platform for designers focused on lectures and workshops with int. attendance Prepared a sponsor/investor pitch for a governmental investment for 3 years Planned and executed media outreach for local magazines and newspapers Lead and managed a team of web developers and graphic designers building the brand identity

  • 6 months, Feb 2014 - Jul 2014

    Business Development Intern

    Visual Meta GmbH

  • 1 year and 6 months, Sep 2012 - Feb 2014

    Account Executive

    Unimedia (Havas Media)

    Designed and developed media plans for small to mid-sized clients (70-80k EUR/monthly) Planned media types: TV, online, print, radio, outdoor Managed company strategic accounts (Lidl, Coty, Intesa San Paolo) Prepared thorough competitive and performance analysis

  • 9 months, Jun 2010 - Feb 2011

    Project Manager

    BeeOnline Internet & Media Solutions

    • Blog text copywriting (marketing/media magazines) • Online campaign Analysis

Educational background for Filip Schwarz

  • 7 months, Jan 2012 - Jul 2012

    Business Studies

    University of Groningen (Exchange Programme)

    Innovation Management, Product Management, Strategic Management, Fashion Management

  • 1 year and 10 months, Sep 2011 - Jun 2013

    Marketing Management

    Comenius University in Bratislava

    Marketing Management, Media Planning & Communication, Fashion Marketing, Marketing Research, Public Relations, Advertising,... Dissertation: Cooperation among Ad and Media Agencies in Media Plan Development (Grade: A)

  • 2 years and 10 months, Sep 2008 - Jun 2011


    Comenius University in Bratislava


  • English


  • German


  • Czech


  • Slovak



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