Flavia Machado de Souza

Project Manager at Ipsos Marketing. Working with different types of innovation and market research product tests (HUT and CLT), U&As, princing and concept tests and shopper studies . I was involved/leading different stages of the study as proposal building, questionnaire designing, link testing, project management (online and F2F) and building the analysis for the final deliveries to the clients.

Nielsen's analytics portfolio for a global client in Latin America. Focused on Price and Promo (price elasticity and promotional lifts), Marketing Mix (trade and media volume responses, volume decomposition and ROIs) and other analysis - as media simulations. Consolidating the different analysis to bring to the client an unique Go to Market recommendation. Daily contact with teams in India, Mexico and Panama.

Marketing Mix project consultant. Working on Marketing Mix projects in Latin America. Contact with clients for project scope and business questions definition and with media agencies for data collection. Adjustments and analysis of media metrics and other model inputs - as Nielsen internal information. Leading trade and media modeling process - daily contact with the project HUB in Argentina and India for model analysis. Support on the final analysis and on the presentation to the client.