Florent Gouello

• Leading global design, bridging product strategy & user research within a department • Planning & organizing discovery, ethnographic research in Europe & the USA, interviewing, survey design & data synthesis • Navigating product life cycles, business strategy, detailed solutions that address clear customer needs, business context, product development & project KPIs until Product Market fit • Designing functional user interfaces, prototypes (UX/UI) & design specifications for iOS, Android & web (B2B/B2C)

• Leading global design, aligning product strategy with user research. • Conducting discovery phases, including ethnographic research, interviews, and data analysis. • Driving product life cycles, from customer needs to business strategy and Product-Market Fit. • Designing user interfaces, prototypes, and specifications for iOS, Android, and web (B2B/B2C).

• Designing functional user interfaces, prototypes (UX/UI) for the online platform. • Producing information architecture, user flows, wireframes. • Working on new sales tools approaches &support business strategies for France & Germany. • Managing "Design thinking" workshops, framing innovation • Participating as a contributor to an interdisciplinary team that includes project management & software developers. • Working closely with dev teams to ensure well implementation of specs.

As a strategic design agency, we work in fields ranging from interaction design to industrial design. We develop experiences and products that innovate and excite, delivered with a French touch.

• Design of industrial products for multinationals. • Generation of concepts, interactive interfaces and service design for the world of tomorrow • Development of graphic design reinforcing the corporate image of the corporate clients • Several products in production for the European market. • Production of a promotional film for a new product design. • Participation in workshops for future product development in collaboration with the client companies and their users in UK.

• Designing accessories for lifestyle sportwear • Translating the briefings into design ideas, and coherent collections. • Analysing market research, new trends, overseeing spec files and fit • Several projects in production • Designing accessories, relating fabrics and implement the process throughout all its stages. • Providing exact specifications for the development of the product lines, from sketch to finished product. • Ensuring that designs have a consistent interpretation of PUMA DNA

• Helping to define strategy & communication of design solutions • Communicating research findings, conceptual ideas, detailed design ready for implementation. • Gathering insights from field observations and creative perspectives. Design & Research in intensive care units in France & Sweden in collaboration with Medical specialists. • Proposing innovative solutions that optimize social contact in ICU. • Preventing sensory and emotional disorientation during and after the patient stay.

• Designing user interfaces, prototypes (UI/UX) • Producing personas, storyboards, information architecture, user flows, wireframes. • Participating to an interdisciplinary team that includes project management, brand strategists & developers. • Using participatory & iterative techniques, including customer interviews & usability testing. • Working closely with development teams to ensure that design specifications are implemented. • Several projects for iOS and Android & patents Interfaces.

• Advertising copywriter – Writing manuals, re-formulating advertising material (e.g. posters, leaflets, etc.) • Market analysis & creation of new communication methods for company employees (e.g. designing new inventory system for handlers for the company ‘La Poste’). • Ideating various methods for website flow chart.

• Helping to define strategy & communication of the story of design solutions • Leader of communication design projects. • Realizing communication media (Posters, photography, videos). • Devising and executing action plan.

Industrial Design / Product Design / Interaction Design / Service Design • Methodology of the design process • Design implementation from market analysis to conceptual product design. • Interaction and expressions (Visual Design, Interaction design. • Design communication, Story telling courses.

• Application of know-how of global design through practical simulations (Design Thinking) • Understanding the social and economic contexts as well as the management of companies. • Managing groups and individuals within small enterprises.

• Understanding the global functioning of private and public organisations and their macro environment. • Acquiring the main tools of management and communication. • Applying the fundamentals in management. • Management in project-based enterprises and environments.

Selected as part of a pool of participants with sufficient grades to enter various schools benefiting from the label E.S.C. (College of Business(Trade) - Master's degree Master degree level). Mathematics, Economic Analysis and History, Human sciences, Languages.