Florian Sommerfeld

Ich bin als Senior Agile Coach & Product Manager (SAFe SPC, Scrum & Kanban Practicioner) primär in der Automobil-Branche tätig und unterstütze Unternehmen dabei agile Methoden zieloreintiert einzusetzen und eine auf Exzellenz ausgerichtete Unternehmenskultur zu pflegen.

• Product Management B2B Platform • Business Development & Marketing • Culture and Mindset in order to achieve excellent results

• Development of multi-channel products & strategies • Managing multi-channel performance campaigns (SEA & Social Media) • Business Development & Sales • Agile Project Management (Scrumban) • Creating & organizing workshops and seminars regarding digital strategies

• Management of high performing ecommerce campaigns in Adwords and Bing from multiple verticals for German and English speaking clients using scrum framework • Search Campaigns, Shopping Campaigns, Display, Remarketing, DSA • Proactively finding new opportunities for client accounts • Report on KPIs and develop specific strategies depending on client goals • Understanding clients business goals and driving SEM strategies to accomplish those goals

• Social media marketing & contract acquisition • Agile Project Management (Scrumban) • Acquisition cooperation partners • Event organisation and management (these events were attended by 250 to 1200 guests)

• Client & contract acquisition • Project management • Consulting of established clients regarding talent management, recruiting & staffing strategies and employer branding • Internal sales coachings • Recruiting

• Course tutoring and management regarding courses about market and opinion research in the department of economic sociology • Design, execution and analysis of empirical projects focused on social networks, consumption stimuli, consumer preferences & decision making

• Support Marketing • Corporate Blogging • Support Talentmanagement Team

Wirschaftssoziologie, Empirische Forschung, Entscheidungsfindungstheorie