Francesca Ferrante

• Coordinating and realizing content marketing strategies: competitor analysis, keyword research, understanding the existing content process and improve it • Dealing with social media like Facebook, Twitter and Pinterest to increase the web page and brand popularity • Search Engine Optimisation (SEO) – Updating and improving web content, site structure and link profile to ensure the best possible organic search engine rankings.

• Writing, editing and proofreading posts • Creating photographs through the study of light, colors and texture • Selling pictures on Getty Images • Promoting my presence on social networks, commenting blogs, collaborating with Mycitycuisine and Foodbuzz. • Use of social media monitoring tools (Google Analytics)

• Editing contents and uploading images on the official web page of Atrapalo.it • Copywriting (SEO friendly) and content updating for the travel section • Writing on the official blog of Atrapalo.it, responsible for the Gourmet Space • Selecting and buying photos from stock photo agencies (Thinkstock) • Proficient use of CMS platforms, HTML language and photo editing tools • Creating original contents for weekly newsletters

Department: Strategy