Mag. Frank Persyn

Geneva Business School is a Swiss business school with BBA, MBA and doctorate programs. With various campuses worldwide, GBS is ranked top 10 Swiss Business Schools & Universities and among the top 100 global Business Schools. I use my experience in business development and building brands in the sports industry to teach BBA students with a major in Sports Management. The curriculum will ultimately equip the students to become effective leaders and managers in the sports industry.

Wearable X invents, designs and develop groundbreaking wearable technology. The company weaves together fashion and technology with a functional and forward leaning design aesthetic. In my role as Sports Marketing Director Europe, I provide leadership, management and vision to ensure the launch and role out of our brand and products in Europe. This role includes defining and executing strategic partnerships with brands active in the sports industry.

I help building and growing brands & businesses active in the Global sports industry through * Business modelling * Strategic plans for growth (GTM, brand, marketing, communications) * Cross-channel brand activation and Global implementation * Driving digital marketing transformation * Initiating and developing business partnerships to create cross-channel solutions * Growing revenue and building commercial efficiency

Factory Design Labs is a Global network of award winning advertising agencies with offices in the USA, China and Switzerland. As MD of Factory Design Labs Verbier, I’ve built the European operations from scratch and led a group of 20 FTE's within disciplines ranging from strategy, creative services, account handling, creative production and digital development. I have a successful track record in building and maintaining business relationships with leading brands in the Global sports and outdoor industry

Media Republic (now GreyPOSSIBLE) is one of the leading digital agencies specialized in creating formats, content and campaigns for international brands. In my role as International Account Director, I was responsible for all (new) business on key accounts and generating new business partnerships. I led multi-disciplinary teams creating fully integrated campaigns.

Overseeing and end-responsibility on all - digital heavy - integrated projects for our key clients (Miele, APG, KPN, G-Star, Unilever). Leading multi-disciplinary teams managing integrated projects from start to fruition. Educating, training and supervising project managers on the job.

Leading Global advertising agency that created multiple global award winning campaigns that changed the face of the industry. and helping adidas to extend its Football category leadership over Nike. As Global Account Manager, I worked on several categories within our main client adidas (Global Brand, Running, Football), managing integrated Global campaigns working with cross disciplinary teams overlooking relationships with our international partner agencies.

As a business strategy consultant, I played a key role in planning and implementation of strategic fiscal projects with our main clients within the Media and Telecom industry (Endemol, Wieden + Kennedy, Versatel). I led RFP proposals that generated new business within the international Media and Advertising industry. Responsibility for maximum spend within client portfolio incl. P&L responsibility.

International Corporate Tax Law