Franziska Schwarzmann
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Franziska Schwarzmann
- 2 years and 5 months, Feb 2020 - Jun 2022Carl Zeiss Microscopy GmbH
Senior Manager Aftersales Business Development
Responsible for global aftersales campaigns via various channels across the customer journey (from sales enablement to automated marketing campaigns); setting up ecommerce capabilities and campaigns
Digital Marketing for APEER (apeer.com): APEER is a cloud based digital solutions platform, enabling researchers to customize image processing workflows for their specific jobs. - overall digital marketing strategy: - Website, SEO, landing page opitmization - Social Media - organic and paid - Lead generating campaigns - press and influencer relationships
I am responsible for Brand Marketing at ZEISS, taking content marketing into a little different direction.
- 1 year and 7 months, Nov 2015 - May 2017
Product Marketing Manager
VMTurbo
Verantwortlich fuer technical release communication, go-to-market strategies, website content development und content analytics, Preisstrategie.
- 9 months, Apr 2015 - Dec 2015
Technology and Innovation Researcher
Institute for Business in a global context
Exploring trends and patterns of digital change over time
- 10 months, Oct 2012 - Jul 2013
Advisor for Online Communications, Project Management
Carl Zeiss AG
Projectmanagement for International website creation and rollout project, social media strategy and operations
- 10 months, Jan 2012 - Oct 2012
Trainee Corporate Communications - Online
Carl Zeiss AG
- 1 year and 3 months, Oct 2010 - Dec 2011
Trainee
Carl Zeiss Optronics
Trainee Marketing Communication
- 5 months, Jan 2008 - May 2008
Journalist
Franziska Schwarzmann
Redakteurin
Ausbildung von Franziska Schwarzmann
- 1 year and 5 months, Jan 2014 - May 2015
Innovation, Technology Management
Harvard Business School
Digital Innovation
- 1 year and 10 months, Aug 2013 - May 2015
International Affairs
Tufts University - The Fletcher School of Law and Diplomacy
Technology Management, Innovation and Strategic Communications
- 1 year and 11 months, Oct 2008 - Aug 2010
Political Science
Freie Universität Berlin
International Political Economy, Security Studies
- 2 years and 4 months, Sep 2006 - Dec 2008
Political Science
University of Mannheim
International Relations, International Political Economy
Sprachen
English
C1 (Fließend)
Spanish
A1-A2 (Grundkenntnisse)
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