Frits Anema

Leading the world wide sales-, marketing-, and after sales organisation. P&L Responsible. Design processes and develop strategies.

Manages (change) Projects with FENDT Sales participation.Recent assignments is “Digital Customer Experience – DCX” and “Future Sales Force – FSF”. Take decisions and agreements with business partners regarding the aligned strategies.

Leading the Sales teams and being responsible for reaching sales budgets, opex, forecasting, developing new business, marketing communication and mkt activities. Leading restructuring (change management) of the sales org

(OEM) EAME-region: Responsible for pricing, company net return (CNR), product argumentation, market intelligence, portfolio management, product development, forecasting, budgetting

Africa, Middle East, North & South America, Benelux, Turkey. Responsible for staff, achieving sales budgets and developing growth plans across the regions. (budgetting, forecasting etc.)

2012 – 2013 FELLA Country Manager Benelux, Africa, Middle East (business development), Turkey. Responsible for: sales, marketing, distribution network, after sales, staff 2011 - 2012 FELLA Country Manager Benelux. Responsible for sales, marketing communication, distribution network and after sales 2007 - 2010 FELLA Area sales manager north/west Holland. Responsible for sales budget, maintain/expand dealer network

John Deere Dealer, Bos Mech: Responsible for developing new retail sales area + responsible for retail sales and marketing for one of the John Deere branches.