Dr. Gabriele Gilli

After helping to start-up Nöm AG in Italy as Marketing Director, the company has given me the task to further strengthen the company in its innovation capabilities. My new role is focused on Innovation Management, with tasks and responsibilities involving - Defining and building a structured Innovation Funnel for Latteria Nöm in Italy - Helping the company to deliver innovative concepts in key segments - Championing, thanks to my senior position, the most important innovation projects

I helped starting the company in 2009 from scratch, bringing it from zero to 65 Mio€ Turnover (2013), nationwide distribution, around 100 sku´s in fresh dairy products, 7,5 Mio families reached through the "smart" brand MILK, positioned as the smart low cost - high quality choice. My responsibilities involved the development of a market penetration strategy in the Italian dairy market, the development of unique brand positioning, the coordination of a marketing team busy in innovative projects.

- Senior Product Manager for the brands Exquisa, Alpina and Naturella for spoonable yogurts and desserts, with direct reporting to the CEO - Product Innovation Manager for various projects, with responsibility for Concept definition, Consumer research, Pricing and 3 Year Plan, Marketing Plan. - Product Management in constant relation to R&D, Marketing, and Production Departments at the headquartes in Germany and with co-packers in Austria, Germany and France.

Manager of the ICT Cluster at TIS innovation park, a public policy institution in Bolzano (Italy) which supports the local businesses through networks of companies, competence centres and start-up incubators. Tasks and Objectives: - Creation and Moderation of Business Units and innovative project groups with local ICT companies - Promotion of the Cluster through PR and Marketing - Innovative projects with other sectors and clusters at the, local, national and international level

- Product Manager for WC NET Toilet Rim Blocks and WC NET Drain Maintenance Products, leaders in the Italian Toilet and Drain Care Market. Activities involved - Planning and implementation of Trade and Consumer Promotions and of the Commercial Policy, in team work with Sales, Trade Marketing and Finance - Product Innovation Process Owner for the launch of WC NET Energy Drain Openers - Media Planning (7,5 Mio€ invested in ‘06, 47% SoV) and ADV production (4 new cutting-edge TV ad’s produced).

- ADV campaign for the launch of the new Renault Modus: assistance to the Advertising Executive in the production and deployment of print, radio, TV, outdoor and Internet advertising activities. - Monthly monitoring of brand and product image through panel quantitative research.

- Content management for corporate Virtual Press Office, Web Site and Company Profile. - Relationship with the Press: Press Releases, Journalist visits to the firm’s facilities.

- Strategical and Operative Marketing, Sales and Negotiation, Finance, Business Management, Accounting, Statistics, Market Research, Media Planning, Advertising Analysis and Production, Semiotics, Public Speaking, Team Projects and Contests. Additional info at masterpublitalia.it

Socrates/Erasmus student at the UvA. Exams: European Media Policy, International Relations, New Media, Political Communication

- Specialization: Strategical and Operative Marketing, Advertising Theory and Tecniques, Communication Analysis, Public Relations, Business Strategy - Other subjects: Media Studies, Sociology, Sociolinguistics, Economics, Statistics, Journalism, Law, Semiotics. Creative Writing

One semester spent in Sidney, attending the local High School, with full immersion in English