Gabriele Lancini

Main responsibilities: - Developing 5-year brand strategy with growth projections. - Optimizing pricing and Source of Business strategies. - Designing and implementing data-driven promotional plans - Defining brand purpose, positioning, USPs, and target audience - Directing the re-styling and optimization of the brand’s online Product Detail Page. - Leading new product development from concept to launch. - Streamlining assortment via recipe and packaging optimization

Main responsibilities: - Operational brand and project management. - Development of the private label according to the brand positioning. - Responsible for sales of Concept for Life private label to be supported in the individual markets. - Continuous analysis of private label development and sales KPIs. - Control of the promotional measures. - Collaboration with internal and external partners and suppliers. - Performing the continuous shelf maintenance.

I take an active part in daily operations with the possibility to take responsibility for my own projects on E-commerce, category management, sustainability, shopper & trade marketing. I work on making Henkel assortment attractive both on the shelf in-store & online at the E-commerce players. I participate in implementing the E-commerce strategy and analyzing the E-commerce market environment. I perform analysis of shopper trends and I actively communicate with local country teams.

I am involved in the product's innovation process, in the strategic market analysis and in updating and managing standard reports. I actively create consumers' and competitors' profiles, develop concepts and packaging ideas, independently steer promotional projects and take care of relationships with other departments and agencies.

As PR Executive, I do market researches in Europe to find partners of the community of the Sustainability market with whom the company could potentially collaborate.

Assisting managers in marketing, market research, product distribution and sales

Helping VF International in its main activities during the Night of the Career, event organized by USI Career Service at USI.

Student Assistant: collaboration within the Swiss project JAMES for Canton Ticino, intended to investigate the use of media by children aged between 12 and 19. Administration of questionnaires in schools

Staff Member in the Conference Next Door Giants of SGKM/SSCM at USI University

I wrote articles about: advertising, non-verbal communication and street artists.

Minor in Media Communication