Gabriele Silvestro

− Sales Strategy projects: mobile CRM, sales mobile applications development; sales process and funnel definition, B2B sales and communication program, prospect qualification, dealer contact requests process optimization.

- Concept development and project management of global CRM strategies and programs, such as VIP management, Prospect and Customer Dialogue program, Customer Satisfaction program. - Consulting the markets Italy, France, Singapore, Greece and South Korea. - Set up of local CRM strategies in the markets as well as implementation of systems and processes. - Development of KPI through the different sales funnel phases, with ROI measured on sales conversion.

- Online marketing: planning, budgeting, conception and coordination of agencies (creative briefing, development and reporting analysis). Creation of different websites and micro sites. Search engine marketing, optimisation and advertisement. - CRM: build up of measures including Customer Loyalty program, VIP management, Acquisition and Lead management, Campaign management, Customer segmentation and technical set up of a database, Lead management training for dealers.

- Cost and relationship management with the main service supplier. Process oriented cost benefit analysis, in cooperation with our partners. Optimization of internal workflow and process to generate cost saving.

- Assigned to the main customer (40% of company turnover).

- Responsible to coordinate a team of 5 people during events held on customer site.

- Associate tax consultant specialised in new enterprises start up.