Gernot Beinl

Programmatic Display + Video campaign Management for small, medium & large OMD clients

Performance Marketing ist meine Leidenschaft und diese möchte ich sehr gern mit Ihnen teilen! Ich bin umfassend zertifizierter Performance Marketing Consultant mit über 12 Jahren professioneller Erfahrung in Google Suchanzeigen, Display, YouTube Videowerbung und Google Shopping.

Performance Marketing for the ProSiebenSat.1 PULS 4 group in Austria (Google Ads, Apple Search Ads, Display Marketing, (digital) OOH, Print Advertising, Growth Marketing, App Marketing) Major achievements: +Lowered Cost-per-Install -30% +Increased CTR +70% +Introduced data-driven optimization models +Lowered CPM -150%, Introduced conversion driven objective measurement Reason to leave: End of fixed-term contract ("Karenzvertretung")

+Heading a team of 11 digital marketers +Responsible for the Digital Marketing & eCommerce development across 32 Falkensteiner hotels in 6 countries +Strategic and operational Search Engine Marketing for 32 hotels (managing a six-figure annual Euro budget) +Online Marketing & Marketing campaign Management for 15 Falkensteiner hotels in 3 countries Major achievements: +eCommerce revenue increase +23,5% (vs. 2017) +Reduced team member fluctuation from 70% (2017) to 0% (2018)

Heading a digital team of 4 digital marketers, responsible for the digital communications' agenda strategically and executional, corporate blogging, Social Media Marketing, Influencer Marketing & cooperations.

Strategic Online Marketing development of 27 CEE country organizations as well as China, Hong Kong, Vietnam and Taiwan. Global process development and implementation, Social Media content cycle management, conversion & lead optimization, global content management, global web project management. Reason to leave: Accepted offer to lead the Online Marketing & Social Media team at BIPA due to lack of equivalent long-term internal development possibilities.

Responsible for the development, planning and execution of the digital communications' strategy for the Swarovski brand CADENZZA as well as being project stakeholder within the development project for the eCommerce store.

No Bullshit ™ Social Media für checkfelix.com: 23x höhere virale Reichweite als vergleichbare Facebook Pages, 2x höheres Engagement in Social Media Kanälen • Planung, Konzeption, Durchführung und Erfolgskontrolle integrierter Social Media Kampagnen & Strategien für Kunden wie z.B. Vapiano Austria, Kronen Zeitung, checkfelix • Konzeption sowie Durchführung von ROI orientierten SEM Kampagnen, Google Ad-Words, on-page code Optimierung, Link Building, Landing Page Analyse & Optimierung, SEO consulting

bestQuestions Online Marketing Solution, Online Marketing, SEM, SEO, SEA, E-Mail Marketing, Umfragen, Optimierung, AdWords, Online Kampagnen, AdSense, Projektmanagement,

Produktmanagement der mobilen Festnetzersatzlösungen von Orange

Produktentwicklung, Testing & Community Management für 123people.com & Tripwolf.com

Markteintrittsanalyse Indien, Eventmanagement, Konzeption neue Homepage + Firmenpräsentation,

Life Long Learning und internationale Arbeitsmärkte Leistungsstipendium für das Studienjahr 2019/2020, Notendurchschnitt: 1,1

Marketing, Entrepreneurial Leadership

Spezialisierung: Electronic- & Mobile Marketing

Marketing