Ghada Osama

* Streamlined marketing performance reporting by transitioning from Excel to Tableau Cloud and SQL. * Conducted data analyses for basket size and returns optimization, recommending strategic changes. * Evaluated CRM and lifecycle A/B tests by defining metrics, validating hypotheses, and translating results. * Contributed to DBT/ETL workflows to automate recurring reporting and standardize KPI definitions. * Performed cohort analysis, and campaign funnel analysis to optimize performance.

* Create and maintain dashboard using Incorta BI tool * Working with Google Analytics and Excel * Apply statistical Analysis reports and business performance indexes using SPSS, Python * Using SQL to query the data. * Stakeholder meetings and collecting Reports requirements * Reporting and presenting reports * Apply Forecasting and Indexes Analysis * Conduct Company KPIs Analysis * Managing a team of 2 members * Evaluating team's work and utilization

* Designed and implemented an Excel-based coding system used by 15 programmers, cutting data processing turnaround time by 70%. * Ensured 99% accuracy in outputs, enhancing client satisfaction and boosting retention rates. * Supervised and mentored junior programmers to foster skill development and consistency. * Recognized for innovation with the Ipsos “Curiosity” award.