Giles Davidson

I am an international business development executive skilled in creating business in emerging markets in the Middle East, Africa, East Europe and former Soviet republics. I have an in depth knowledge in consumer sales and consumer categories. I am experienced in managing business complexity at a fast pace while having a clear sense of end goals and priorities.

WW Consumer sales development manager for (Asia Pacific Japan), (Europe, Middle East & Africa), (Latin America Region) (North America). Strategically define, develop and drive elaboration and implementation of Sales Asset/Capabilities.

Optimize the link between the categories and the sale motion. Backend forecasting ensuring that that margin and revenue goals were met. Special market development in (Czechia, Slaovakia, Hungary, Israel, Greece and EEM

International Sales Europe Merge with COMPAQ geographically expanded responsibilities to include former Soviet republics and & all East European countries, total coverage 120 countries. Additional headcount 140 people and multi-million dollar funding. Business revenue in excess of B$1. In 2000 dual responsibility of post merger organisation. Mirror counter part of the ISE Vice President.

Supervising activities ranging from Key Account Management, Category management, In-store Marketing and Supply Chain management, people management

Following a company reorganization the scope of the responsibilities expanded to include both category management of consumer sku’s and the supplies business. The channel scope broadened to include all routes to markets spaces in addition to the consumer space. As a consequence the people responsibility multiplied to more than 60 persons and total revenue impact in excess of half a billion dollars. Grew business at a double digit pace.

Created from scratch the HP retail Channel in South Africa, Israel, Turkey and Greece, as well as the Middle East and the Gulf. Tripled business from M$21 in the first year to M$90 by the end 1999. Supervising Key Account Management, Category management and Supply Chain management. Co-ordination of third party service providers; merchandising, promoter, marketing and press relations. Searching out of alternative distribution channels such as e-tailing and buyer clubs. Remote management .

Managed the full range of Peripherals for the International Sales Branch Area. Grew business from M$47 in FY93 to M$150 in FY96. Ensured interfacing with the European Marketing Centre and U.S. divisions on issues ranging from new product introductions, special market promotions, pricing, big deal management and grey marketing. Handled marketing to first tier wholesalers and to their channel and very frequently with institutional or corporate end-users. Deployed PL program funds to sustain marketing programs

Future Products Manager: European Idea to Launch on sub-notebook & a pen-based machine. Investigated target markets, positioning, pricing, localization and forecasting of sales . Co-operation with field Product Marketing, Labs as well as with European PC Division. Palmtop PC Program Manager : Planning and implementation of marketing/marcom programs in Europe. Evaluated Independent Software Vendors on bundling & co-marketing programs. Represented HP at international Forums (Cebit) setting the PCMCIA stan

Economics and Forecasting Analyst: Main responsibilities: Monthly technical forecasting of orders and shipments. Conducted ad-hoc corporate studies. Evaluated impacts on orders of potential new production sites. Monitoring of HP government obligations. Created system to track levels of local manufacturing content and other value added activities in the EEC. Some main achievements; improved forecasting accuracy, planned, managed and implemented European Field Operations industrial coding of orders,.

1984-1986: Market Research Manager: Responsible for sensory testing of Consumer and Industrial compounds. Co-ordinated consumer tests for new products in all international markets. Implemented testing from design phase, field tests to final data analysis and product recommendations. Innovated statistical modeling of consumer perception of odour. Managed computerized marketing database. Interacted extensively with direct sales force and end customers to win deals. 1981-1983: Marketing Services:

The Demand for durable products subject to rapid technological change with a practical application to computers.

Licence ès Sciences Economiques, Mention Méthodes Quantitatives

School of Economics.