Giulia Toscano

Autonomous development, implementation and coordination of performance-oriented CRM campaigns Management of E-Mail Marketing campaigns and transactional e-mail, optimizing the results for 160 countries, 2 genders, 3 languages Optimization and individualization of the communication strategy for diverse customer segments Independent definition, permanent control and optimization of KPIs Processes for data quality Coordination of internal CRM workshops and trainings

Development, implementation and coordination of performance-oriented E-Mail Marketing campaigns Development, implementation and coordination of performance-oriented CRM campaigns, including personalized e-mails, calls and letters Further development, optimization and individualization of the communication strategy Design and implementation of A/B and multivariate testing Permanent control and optimization of KPIs.

Support with the conception of strong-performing E-Mail Marketing Campaigns Creation, monitoring and evaluation of campaigns Competitive and ad-hoc analyses Development of independent projects

Student consultant for the developing of a business project Team leader of an international team Topic: Business Plan of a new leadership training

Luxury Management, Corporate Finance & Innovation