Giuseppe Calaciura

Performance management through supporting, coaching and leading Key Account Managers. Co-ordinating and reviewing all Hospital, Biosimilar and Spill-over products commercial activities, ensuring that all regions exceed revenue goals. Creating and directing a new cross-border Key Account Management Team with 7 members - 5 members new in their role. Implementing and achieving synergies between countries, reviewing, and exchanging local expertise and success stories.

Created the new Business Development Unit including 1 Launch Manager and 1 Project Manager. Developed Mylan Generic and Biosimilar campaigns and activities including PR for product launches. Defined strategies, opportunities, resource allocation, marketing and sales activities for the launch of new generic and biosimilar products for the Swiss market by networking with global and on-site project and supply teams. Elaborated commercial models and stakeholder tactics for maximum market penetration.

Accountable for the management of the marketing team consisting of three product managers in the field gastro, cardio, women's health, and two marketing assistants. Responsible for products, P&L and budget management (marketing/sales). Set marketing strategies and developed successful marketing plans, pricing strategies, brand awareness activities and advertising campaigns together with cross-functional teams.

Responsibilities as above.

Responsibilities as above.

Accountable for the integration of the Solvay marketing team into the existing structure and consolidation of marketing activities. Supported the implementation of brand strategy during the planning process and the brand teams.

Managed 4 sales representatives, one marketing assistant, and one medical adviser. Introduced key account management and corresponding processes.