Gonzalo Lamas

The Business Development Department was created with the aim of capitalizing business opportunities arising from Estudio O´Farrell and its associated Law firms around the world and MacroConsulting. Fields of action: Study of investment’s opportunities for foreign and local investors. Strategic market analysis for product’s introduction in the Argentinean and Latin American markets. Analysis and contacts for the introduction of Argentinean products in foreign markets.

JTP of business plan in the marketing career at Universidad de Ciencias Empresariales y Sociales (UCES).

Tarifas24.es is a young Internet company launched in Madrid in January of 2008. A neutral price comparison site with different services (DSL, credit cards, mobiles, etc) where users can choose among all providers and acquire online the chosen one.

An entrepreneurial venture dedicated to the production and commercialization of sod grass. Founded in 2004 in Buenos Aires and expanded to the province of Mendoza, Argentina in 2006. The company is running.

Main responsibilities: Developed and implemented advertising campaigns, promotion, direct marketing and E-market to blue-chip clients and made recommendations on advertisement investment. Developed new business opportunities and assisted on strategic communication. Clients Served: MasterCard, Unilever (Ice-cream), Bacardi, Gillette, UPS, Lucent Technologies

Strategic analysis for national and international markets. Developed and implemented marketing research.

Completed Luxury Brand Management Seminar on exchange from IE Business School.

International MBA program ranked 3rd in Europe and 8th in the World by the Financial Times in 2008. Awarded IE Foundation scholarship. Majors: Advanced Strategy and Pricing.