Griffith Aryee

Generating, fine tuning and translation of the company's Corporate Identity & USP in all company materials. Developing & managing marketing strategies & campaigns as well as concepts & content for all company channels. Ensuring 360° communication with key stakeholders and assisting in the creation & management of recruitment strategies for the company together with HR department.

Tasks include quantitative and qualitative research, data analysis, influencer mapping, preparation of client presentation, reporting and consumer behaviour mapping.

Tasks include qualitative and quantitative research, data analysis, reporting and making use of social media channels to determine consumer behaviour.

Preparation of client specific Market analysis and Data Analysis in the DWH software. The results of which are presented in the form of client presentations.

Assists in Market & Customer research on competition, market share, projects, pricing and promotions and also in the determination and management of the Marketing Budget, as well as the Development and implementation of marketing plans and projects for new and existing.

International Cooperation, FDI & Marketing, Labor Economics