Günay Guichard

• Providing external affairs solutions for SMEs and NGOs. • Guiding clients in the world of Geneva’s international organizations. • Attending international meetings, workshops, conferences on behalf of clients and representing their interest. • Preparing elaborated meeting reports, conducting trend analyses and delivering screenings, forecasts, agreements and resolutions for international regulations. • Building relations and new connections for clients.

• Occasionally advised Ser-Sut AS – a company operating in the dairy industry in Turkey - on its search for a financial aid in setting up a new plant. Advised Ser-Sut AS in the application process for an EU based non-refundable financial aid. 
 • Provided guidance in the audit process of Munsurzu AS – a company operating in the bottled water industry in Turkey - and redacting the full report.
 • Improved German and French language skills.

• Acted as an interface between Akbank and its key corporate accounts (merchants) in relation to its credit card business. Responsible from the following sectors: Energy, Telecommunications, Do-It-Yourself and Education. • Developed marketing strategies and customized credit card solutions for merchants.

• Assisted the Key Corporate Account Manager responsible for key accounts in the Furniture and Tourism sectors.

Received extensive training in all areas of banking and finance.

• Executed marketing strategies for the Camel Active brand - developed by Camel Active Master License Corporation (CMLC) - in the Turkish market and coordinated import processes for textile products from Germany (selection of new collection, ordering, arranging payment, controlling shipment and delivery to the stores).

• Engaged in marketing and sales activities of Chrysler, Jeep and Dodge brands in different countries across Eastern Europe, North Africa and Israel. • • Developed price repositioning and discount programs, prepared monthly circulated bulletin, worked closely with PR and advertising agencies.

MBA in International Management