Guilherme Machado
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Guilherme Machado
- 1 year and 4 months, Jun 2009 - Sep 2010
Planning Manager
Visual Presence Retail Marketing Solutions
• Responsible for deciding the best tools to be used in promotional campaigns and events. • Development of retail channel plans. • Campaigns using merchandising as an important tool for brand communication.
- 11 months, Feb 2008 - Dec 2008
Marketing / Product Manager
BRB Credit Card Administrator
• Responsible for the new modeling and strategic planning of Private Label segment. • Planning and execution of company communication plans, promotional actions and sale incentive campaigns. • Specialist in strategic management, value construction and branding focusing the increase of 'share of mind' and increase the participation of the company in the market target.
- 1 year and 10 months, Apr 2006 - Jan 2008
Communication Manager
Fenae Guarantee Company
• Planning and execution of company communication plans, promotional actions and sale incentive campaigns. • Development of commercial and institutional advertising campaigns. • Interface between all advertising agencies, promotion, PR, design and media and trading with suppliers. • Press assessorship work, sending information to the target through internal and external newspapers. • Experience in internal marketing, coordinating efforts with others towards a common goal.
- 2 years and 11 months, May 2003 - Mar 2006
Marketing Focal Point
Embratel (Brazilian Telecommunication Company)
• Coordinate different elements of the marketing mix to insure that all marketing activities collectively forge a coherent strategy • Experience in internal marketing, coordinating efforts with others towards a common goal. • Starting and management of customer relationship. • Interface between all advertising agencies, promotion, PR, design and media and trading with suppliers. • Press assessorship work, sending information to the target through internal and external newspapers.
- 2 years, May 2001 - Apr 2003
Product Manager
Forbes Magazine
• Specialist in strategic management, value construction and branding focusing the increase of 'share of mind' and increase the participation of the company in the market target. • Experience in Product Management (decisions of physical attributes, image, brand and packing) and Promotion Management (decisions of advertising, PR, personal selling, POS activities, direct marketing and e-marketing).
- 2 years and 6 months, Oct 1998 - Mar 2001
Account Coordinator
Jornal O Globo (Newspaper)
• Responsible of direct clients big accounts. • Comercial planning toward the businesse goals.
Ausbildung von Guilherme Machado
- 1 year and 9 months, Apr 2009 - Dec 2010
Midia, information and Culture
University of São Paulo (USP
- 1 year and 5 months, Mar 2009 - Jul 2010
MBA Branding
Anhembi Morumboi university
- 2 years and 1 month, Jul 2000 - Jul 2002
MBA Marketing
Fundação Getúlio Vargas
- 5 years and 1 month, Jul 1989 - Jul 1994
Social Commucation (Advertising)
Gama Filho University
Sprachen
Portuguese
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Spanish
B1-B2 (Gute Kenntnisse)
French
A1-A2 (Grundkenntnisse)
Italian
A1-A2 (Grundkenntnisse)
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