Ing. Gurguta Claudiu

As Consultant, through my Digital Expert role, I aim to provide a distinctive level of subject matter expertise on how to develop and deliver digital marketing strategies that accelerate customer acquisition and customer value, activating a wide breadth of Digital Marketing levers and enablers, shadowing and coaching CDO, CTO, CIO and DPOs in their ambitions, with strategies and solutions for marketing technology (MarTech and AdTech), conversion rate optimization or performance marketing tactics.

Leading Garrett business digital & web transformation globally - Digital marketing strategy - Digital brand and product marketing - Digital content production - Website management - Social Media management - Digital Analytics and Reporting

Leading Garrett Motion (former Honeywell Transport Systems) digital transformation Executing the new Design Language for all web sites & UX Consolidate technical & customer input Evaluating competitive intelligence Social media and web master, contact for web leads & Digital Assett Management owner; Build integrated campaign maps, on customer journey approach for highly targeted audiences; Developing & implementing digital marketing campaigns; Define social media objectives, tactics & techniques

Leading the design and implementation of media strategies for all P&G brands, across Romania. Coordinating media agencies. Areas of expertise: Digital Strategy and Innovation Campaign and Brand Management Media Management Digital Marketing Strategy Project Management Communication Planning Programmatic Marketing

Responsible for implementing & executing the digital strategy; inbound digital marketing, search programs, paid media, content syndication & nurture streams Apply analytics to better target, re-target & nurture leads through &“always on” engagement model Analyze & report on online program and campaign effectiveness, metrics &dashboard to understand user behavior to increase return of investment.

Operate Viewster´s Video Ad Server. One to traffic, test creative, schedule, target, report on and optimize ad campaigns, within platforms and tools from Hiro, AppNexus, Liverail or MediaMath keeping close eye on all aspects of media buying, testing, monitoring - delivering quality. Troubleshoot creative issues that impact tracking, reporting, or implementation. - Manage ad campaign optimization according to performance instructions. - Provide campaign reports and analysis

Kilpatrick ™ was founded in 1997 with a distinctive vision and organization aimed at achieving two challenging goals: *to provide exceptional talented leadership to our clients in both emerging and mature markets; *to lead our profession through innovative services creating value for our client assuring a unique “search experience™“.

Marketing Specialist

Micro and Nanomaterials

Chemistry and Engineering of Organical Substances, Petro and Carbochemistry