Guy Alkalay

I work on a daily basis with a large portfolio of clients, both startups, and brands, who want to improve their apps and manage 20 projects for over 7 clients. I get to work with large companies such as KAYAK, Pfizer or Deezer, and with young promising startups. As the main point of contact for my clients, I must know all about App Store Optimization, user acquisition strategies, and product refining methods in order to be able to provide the best and most professional service.

Within my role in the company, I managed numerous mobile media campaigns, using platforms such as Facebook, Instagram, Twitter and Google Analytics. I built the campaigns from the planning stage to execution and delivery and was responsible for tracking, analyzing and optimizing campaigns results. From increasing conversions, improving ROI and increasing awareness, I have lead user acquisition campaigns, remarketing campaigns, branding campaigns, and ROI focused campaigns.

Managing the event included various of responsibilities; from logistical ones, through overseeing the marketing team (4 people), fundraising & creating partnerships (over 30K NIS were raised and partnership with leading companies and VC's were created), choosing the 7 participating teams, and to organizing the event itself and making sure that Israel's top HiTech and startup ecosystem will attend.

Assisted the HAC manager with the ongoing operation and day-to-day tasks (including social media, business development and creating new partnerships, HAC relations with existing partners, etc.). Actively assisted in building the first Run of HAC Urban Innovation Program, prior the beginning of the program, during it, and post program up to the demo day.