HARRY SMALL

- Project management: end to end Campaign Management from briefing through delivery to reporting - Visual campaign orchestration: intuitively design and automate customer experiences across channels, - Targeted segmentation - Create, manage, Q&A and execute marketing campaigns - Ensure marketing systems integrate and synchronize well with the CRM system - Maintain and optimize the global Adobe marketing automation infrastructure

- B2B lead management strategy incorporating best practices regarding customer journey, segmentation, lead scores, and email deliverability - Collaborating with Design to develop marketing support materials - Managing campaign process and workflow, coordinating with global offices to ensure alignment - Continually monitoring, analyzing and tuning campaigns to maximize ROI - Executing and implementing SEA campaigns in Adwords - Researching cost-efficient keywords for both SEA and SEO

Responsible for: communication strategy, email campaign management, comprehensive social media strategy and implementation, unifying branding, education curriculum research, basic web design, b2b and b2c PR copywriting and copyediting.

Copywriting with a focus on social media marketing software. Responsibilities include: creating press packs, writing how-to guides, online advertising, editing text for software products, editing text for advertising, liaising with media outlets, creating claims and slogans, blogging, social media management.

Responsible for teaching legal English to corporate clients. Responsible for preparing clients for the International Legal English Certificate (ILEC). Required to supply lesson plans for each class/student, perform monthly evaluations and create original written tests.