Haiying Wu

We are the specialist for carbon-based materials and offer our customers tailor-made solutions. In doing so, we are involved in the major future topics of sustainable mobility, renewable energies and cross-industry digitalization. SGL Carbon has 3 legal entities with 500+ employees in China, including both market & sales and production activities.

Uncover and capture new business opportunities by creating short-term and long-term global business development plan. Streamline sales and business development, finance, R&D, SCM, manufacturing, quality, and all related functions by implementing business controls and performance metrics.

Food & beverage industry. Full P&L responsibility of Bottling and Packaging Business Unit.

Automotive industry. Full P&L responsibility of 130M+ € revenue Body Structure business unit with higher-than-market profit. - Advisor to the board of directors for business development in China region. - Continuously delivered 15%+ annual order intake growth with improved sales quality, including hit rate, price level, working capital, etc. - Developed and implemented long-term business strategy.

- Trustable advisor to board for regional business development strategy. - Directed company operations and developed strong operation team, including design, planning, supply chain, production, after sales services. (with 9 managers & directors and 150+ staff) - Structural change management, resulting in cost reduction and delivery time shortening. Best cost structure within the competitors and high customer satisfaction. - Established key technology application center and enhanced product portfolio.

- Overall management of BS projects (project finance, resource, timing, purchasing, quality, manufacturing, installation, risk & change management, etc.) with highest gross margin. - Motivated, mentored and led talented project team members. - Managed both customer and internal stakeholder’s expectation. - Successfully completed the biggest project in China region for one European OEM.

- Investigated market situation and developed future technology innovation strategy. - Involved in European M&A project, including target analysis, due diligence and negotiation. - Evaluated technology development trend in China and possible M&A targets in China.

- Involved in post-merger integration and assisted MD in strategy development and operation improvement including salary structure redesign and crisis management (e.g. strike). - Built ME/IE engineering competency in China. - Reengineered order execution process, including sales, engineering, supply chain management processes and improved the efficiency. - Optimized quotation preparation, increased accuracy, and responded customer faster.

Automotive industry. Key account management, sales negotiation, team building, cost calculation & cash flow management, project management, PM processes building, internal auditor.

- Managed the company’s automation department with 5 staff. - Responsible for key account management, resource management, project management for all localization projects. - Developed team, improved quality of projects and customer satisfaction.

Olin Business School - EMBA Program