Norman Grötzbach

As a C-Level Leader, I specialize in strategic change and value maximization. I drive Digital Transformation, Agile Transformation, and BPR for Operational Excellence. Expertise includes Executive Leadership, IT Governance, and PPM. I utilize AI and Data-Driven Decision Making to implement enterprise systems like Salesforce, EdTech (LMS/SIS), BI. My focus is on measurable value creation through technology-enabled change.

Focused on Digital Transformation and developing the Digital Study Model leading to a high valuation increase and a successful exit. I managed complex change projects from Business Case Development to full operational handover (Process Ownership, Budget Responsibility). Key initiatives included Online Examination (Any Time/Any Where), Salesforce implementation (Service/Marketing), BI/Tableau + Data-Warehouse, and developing the proprietary LMS. My expertise drives measurable value through EdTech innovation.

Focused on Digital Transformation and developing the Digital Study Model leading to a high valuation increase and a successful exit. I managed complex change projects from Business Case Development to full operational handover (Process Ownership, Budget Responsibility). Key initiatives included Online Examination (Any Time/Any Where), Salesforce implementation (Service/Marketing), BI/Tableau + Data-Warehouse, and developing the proprietary LMS. My expertise drives measurable value through EdTech innovation.

Built and scaled IMS from the ground up as Sole Founder, establishing it as a leader in holistic Qualification Solutions (Software, Consulting, Content). My role spanned Executive Management, Corporate Development, and Digitalization. I led Software Teams (Karlsruhe/Athens), defined Product Management (LMS, Authoring Tools), and oversaw Sales. Successfully delivered high-level Consulting for global leaders, including Bosch, Continental, and Festo. Focus: Profitable growth through strategic technology.

As Co-Founder and CEO, I established and led this early-stage software pioneer. My role covered Corporate Management, Sales, and the Conception/Development of complex Internet solutions. Projects included the finance portal for Axel-Springer (e.g., finanzen.net), an LMS for Klett, and a virtual gaming city. Expertise: Leading innovative Software Development projects and Web Portals from concept to market.

As Co-founder, I was instrumental in establishing this early media services firm. My responsibilities covered Corporate Management, Sales, and Project Management. I directly handled the Conception/Design of the first Web Portals, Programming, and Databases. My key achievement was the successful transition of all projects and personnel from the GbR into the newly formed Artifiction AG, demonstrating early capability in corporate scaling.

Responsible for the Conception, Design, and Development of the central KIT Website during my studies. Gained early, practical experience in information architecture, UI/UX, and technical web implementation. Demonstrated early project ownership and the ability to manage complex digital solutions from concept to delivery within an academic environment.

Completed a comprehensive agency program, rotating through all core B2B communications areas. Gained practical experience in connecting Market Strategy with creative execution. Key projects included the Conception and Execution of a Market Analysis for a B2B client (von-der-Heydt). Responsibilities spanned Marketing, Project Management, Graphic Design, Copywriting, and Production of print and online media. This role provided a fundamental understanding of B2B client needs.

Gained my first professional experience while still attending high school and during civil service. This role was a crucial mix of creative conception and technical execution. I contributed to Graphic Design, Copywriting, and early-stage Software Development (web projects). Also handled Marketing and direct Client Consulting. This early exposure established my understanding of the relationship between design, technology, and business needs.